Socio-Geographic Factors

Topics: Verizon Communications, Social class Pages: 5 (1674 words) Published: July 16, 2010
Socio-Geographic Factors
Tom Jackson
University of Phoenix

Socio-Geographic Factors
In today’s very competitive business world, organizations are routinely facing challenges in regard to the way they conduct business. Many United States organizations are finding the concept of globalization very appealing. The organizations that decide to go global understand that the incorporation of a diversified working environment is imperative to retaining and attracting key employees. In this paper I analyze Verizon Communication’s standard operational procedure for addressing many of the issues associated with acquiring a diverse workforce. Many organizations are direct mirrors of the community they serve. That organization consists of cultural differences and backgrounds. In order for organizations to remain competitive, managers must effectively encourage people from diverse backgrounds to work together. Headquartered in New York, Verizon Communications Incorporated is leading the communications industry in delivering broadband and other wireless communications services to nearly 93 million customers here in the United States (Verizon, 2010). Verizon prides itself in employing a diverse workforce of 217,000 employees from all walks of life. Class and Work Values

According to the text, classifications help us to make sense of human variety and to manage social relations in a rapidly changing, complex world (Kottak & Kozaitis, 2003, p. 166). Most Americans typically are members of four classes; upper - class, middle - class, working - class, and lower - class. Before taking a closer look at the different class structures, it is equally important to link the connection to stratification and segmentation. Stratification and segmentation is defined as the division of society into discrete groups (Kottak & Kozaitis, 2003, p. 47). In America, like most other societies, members of the same backgrounds and cultures typically pursue similar lifestyles. Americans have adopted an open class system in which they believe that by hard work and determination, one can change his particular classification. People born into the lower - class can actually transform into the middle or upper class via the wealth and prestige that he accumulates. People from some other countries have little chance of changing his classification. Verizon Communications embraces all forms of diversity including age, race, ethnicity, gender, sexual orientation and more. Verizon understands the importance employing a workforce representative of the customers it serves. Verizon understands that diversity enables innovation and encourages creative thinking by all members of the organization, “Our commitment to diversity begins at the top of our company, and we measure our progress like any other business objective; executives are accountable for promoting diversity within their organizations” (Verizon, 2010, p. 1). Verizon Communications realizes that diversity includes everyone. Verizon’s working environment consists of encouraging all employees to maximize his talents thus creating a feeling of respect and appreciation, “We’ll attract and retain talented men and women from all backgrounds and every race, national origin, sexual orientation and generation” (Verizon, 2010, p. 1). Verizon’s workforce percentages are as follows: American Indian – 1.0, Asian – 4.0, African American – 20.0, Hispanic – 10.0, White – 63.0, and other 2.0. At Verizon, the commitment to diversity is expressed in a variety of ways. Talented employees are recruited from all backgrounds. Verizon spends more than $3 billion a year on diverse suppliers who represent the community in which they do business. Verizon realizes that “diversity leads to innovative success. And this belief is communicated through our entire organization, starting at the very top” (Verizon, 2010, p. 1). Management Issues in a Geographically Mobile Society

In today’s society, Americans are finding more reasons to...

References: Kottak, C.P., & Kozaitis, K.A. (2003): On Being Different: Diversity and Multiculturalism in the North American Mainstream, 2e: Retrieved June 28. 2010.
Verizon Communications, Inc. (2009). Retrieved June 28, 2010, from
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