Top-Rated Free Essay

Socio-Cultural

Topics: Social class, Working class / Pages: 3 (501 words) / Published: Jul 16th, 2013
Socio-cultural
.Where different social classes spend their time and money 1. Social classes in Australia.
Societies are divided into different social classes. In Australia, 。。。 2. Where different social classes spend their money .
Every family spent money on four ways: 1) visible products, 2) insurance, 3) entertainment, and 4) food. The individual's consumption patterns can correctly signify family’s class position. The lower class spend the biggest percentage on basic living, to be more specific, in order to solve living issues, they always spend a lot of money on food and housing ( such as healthcare, utilities and rent ), while upper class groups spend more on entertainment and visible products , because they have more income, they have to spend it on somewhere such as education and retirement

3. Where different social classes spend their time .
Working-class and poor children spent most of their free time in informal play,middle class children would prefer to do something that relate to their personal interests.
For example, advantaged children read more, spend more time doing homework, and participate more in structured activities with adult assistance while children from disadvantaged backgrounds tend to spend more time watching TV and in unstructured activities

. Toy industry in Australia
Looking at revenue sales performance across super-categories, building sets experienced the most significant increase at 22 percent. Vehicles also had double-figure value growth at 10 percent, however units declined 4 percent. Dolls and plush also saw revenue increases of 7 percent and 1 percent, respectively. On the other end of the spectrum, games/puzzles, action figures, and youth electronics experienced the largest lost compared to 2010, declining by 10 percent, 22 percent, and 26 percent, respectively.

Top properties for the year based on total dollar sales included Fisher Price, Disney Cars, Barbie, Nerf, and Star Wars. Licensed toys represented 27 percent of total industry sales in 2011, compared to 28 percent in 2010. Based on dollar sales, Disney Cars, Star Wars, Thomas and Friends, Disney Princess, and Disney Toy Story scored the best-selling licensed properties of 2011.
The toy industry is highly competitive. Globally, certain of our competitors have financial and strategic advantages over us, including: | | | | • | greater financial resources; | | | | | • | larger sales, marketing and product development departments; | | | | | • | stronger name recognition; | | | | | • | longer operating histories; and | | | | | • | greater economies of scale. | In addition, the toy industry has no significant barriers to entry. Competition is based primarily on the ability to design and develop new toys, to procure licenses for popular characters and trademarks and to successfully market products. Many of our competitors offer similar products or alternatives to our products. Our competitors have obtained and are likely to continue to obtain licenses that overlap our licenses with respect to products, geographic areas and markets. We cannot assure you that we will be able to obtain adequate shelf space in retail stores to support our existing products or to expand our products and product lines or that we will be able to continue to compete effectively against current and future competitors.

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