Societal Marketing Concept

Topics: Corporate social responsibility, Social responsibility, Pakistan Pages: 3 (773 words) Published: May 20, 2015


ASSIGNMENT#1
CONSUMER BEHAVIOR

SUBMITTED TO:
SIR UMER RAMZAN

SUBMITTED BY:
MOHAMMAD ALI

REGISTRATION NUM:
BA-108-017

DATED:
27/03/2015

LAHORE BUSINESS SCHOOL
UNIVERSITY OF LAHORE

Locate two examples (e.g , Advertisements, Articles etc.) Depicting practices that are consistent with the Societal Marketing concept and two examples of business practices that contradict this concept . Explain your choices?

Societal Marketing Concept:
The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumer’s wants, company’s requirements, and society’s long-term interests. It is closely linked with the principles of corporate social responsibility and of sustainable development. Under the societal marketing concept organizations have to balance company profits, customer’s wants and the society’s Interests. Examples Depicting practices that are consistent with societal marketing concept 1. PSO Societal Marketing Initiatives:

As far as corporate social responsibility is concerned, PSO is the one which is taking leaps for the betterment of society. The Company takes excessive initiatives encompassing Educating, Healthcare, Community Building, Women Empowerment, Special Children Welfare, Sports Development and Relief Activities. The company has led the front in its CSR campaign by financially supporting several National Educational Institutes and with the help of the Heritage foundation, PSO has also helped in building schools in earthquake affected areas. PSO has...
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