Socially Responsible and Marketing Ethic

Satisfactory Essays
SOCIALLY RESPONSIBLE
Telus Corp.
Nowadays many successful companies are making corporate social responsibility a key to business. Telus was selected to one of the Top 50 Socially Responsible Corporation in Canada that Maclean’s published in 2011. In response to the 2011 Alberta fires, the company provided free wireless calling, a stoppage on billing, long-distance calling cards, replacement cellphones and over 1,600 comfort kits for relief workers and residents of Slave Lake (Jantzi-Sustainalytics, 2011). Moreover, according to the Globe and Mail, Telus donation supported enhanced breast cancer detection. Telus announced that the company would donate $25 from every pink BlackBerry sold towards the purchase of digital mammography machines across Canada. In 2011, TELUS' Go Pink campaign raised more than $800,000 for The Gattuso Rapid Diagnostic Centre at Princess Margaret Hospital. President and CEO of The Princess Margaret Hospital Foundation implied that approximately 23,200 women and 180 men were diagnosed with breast cancer in 2010 and having more digital mammography machines allows improving the screening technology and delivering better results for patients having mammography without waiting for the diagnosis with anxiety. Also, the vice-president of TELUS Community Affairs mentioned that replacing existing analog mammography units with digital machines that are better able to detect smaller cancers in denser tissues will save lives. As a successful and social responsible company, Telus has been a long-time supporter of charities that advance cancer research, awareness and detection. The Globe and Mail (2011). Princess Margaret Hospital receives a boost from TELUS to help purchase a next generation digital mammography machine. Retrieved February 22, 2013, from The Globe and Mail Web site: http://www.theglobeandmail.com/globe-investor/news-sources/?date=20110222&archive=cnw&slug=C4654 Jantzi-Sustainalytics (2011). Top 50 socially responsible

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