Social strategy at Nike
Topics: Social network service, Facebook, Twitter, Social network aggregation, MySpace / Pages: 3 (1217 words) / Published: Oct 8th, 2014

Social strategy at Nike
Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company's advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able to team up with the company and website named Gawker, in which they created a blog called Art of Speed. The blog really focused on film directors, short films, and the type of technology they would use to develop the films. However, the communication manager of Nike was concerned because traffic was not increasing but he said that although its small, it still really is an important and influential group. This really showed that Nike really wants to foster a connection with its customers. The company is really willing to do whatever it takes to engage consumers and maintain a relationship. This really helps Nike create brand loyalty. Furthermore, Nike also on the global football soccer market linked with MySpace in which it acquired a lot of friends which allowed Nike to become one of the biggest worldwide. Nike also partnered with Google to develop another social network website called joga.com. This website focused on football soccer and mainly for the people who loved it. The whole reason for this website was because Nike really wanted for consumers to foster a closer relationship with the sport and the world cup so that way it associated with the Nike brand. Joga.com also had an online TV channel in which it featured football starts and people were able to create discussion groups. Although the website didn't workout in the end. It really showed that Nike was still able to put in effort and was really able to still get feedback from its consumers. They were still able

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