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Social Responsibility of Media

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Social Responsibility of Media
Indian Media – Social Responsibility and the Challenges Ahead
“Congress shall make no law…abridging the freedom of speech or of the press…" The First Amendment to the U.S. Constitution.
This paper examines the ‘Social Responsibility of the media in today’s scenario.’
The job and responsibility of media is to uphold truth, integrity and be socially responsible. The goal of my paper is to clarify the definition of social responsibility, coupled with examples of its applications in impractical journalism practices. By achieving a more comprehensive understanding of what social responsibility means in the field of media, one becomes better equipped to formulate media laws that are effective and hold the potential to result in improving the role of media in society.
The present paper attempts to propose how the media, while having to report on violence, conflict and bloodshed, should go beyond short-term goals, and tell stories that connect communities, foster unity and promotes development and peace. Citizens as well as media professionals must strive to make media in India more real, objective, truthful, dispassionate, and last but not least socially responsible. Media is deviating from the laws, ethics and principles that it should follow.
These days, it is nothing but a money minting business that ignores its social responsibilities. However, it's high time now that society demands a change and this is one of the reasons we have assembled here to discuss, debate and come to an agreeable conclusion. We might not come to solution/s which all of us agree but this will be surely the first step towards making the media more sensitive towards the aspirations of masses and their responsibility for all the stake holders related to media.
The question of social responsibility in the media continues to be timely and topical. The Ministry of Information and Broadcasting ( I & B) has asked the
Indian Press Institute ( I.P.I

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