A FRIEND OR AN ENEMY?
ABSTRACT The Internet nowadays is getting more and more vital in our lives. It had become one of the necessities that we human cannot afford to lose. Along with the introduction of the Internet, social networks were also enhanced and so do mobile devices that linked to the social networks. Examples of social networks are Facebook, Twitter, Instagram, LinkedIn, etc. All of these social networks enable users develop a closer relationship among each another, no matter how much distance between the users. By using these social networks, users also can share their latest status, upload their latest pictures, instant message other users with a cheapest cost and yet at a fastest speed. With the introduction of social network, 67% of adults online to use the social networks, and a large amount of them log in to Facebook on a daily basis. Since social network grew in a tremendous way, it is important to note the advantages and disadvantages of the social network bring to the society. With social network, users may save up a lot of time in during research. It is much more convenient when they just type in whatever they wanted to look for at the “search” tab. Besides that, users can just keep in touch with their friends all over the globe as the invention of social network is to reduce the distance within two persons at two different places. Moreover, in terms of business, business can also promote their company by posting their advertisement on social network page. Hence, it improved company’s revenue indirectly. However, there are also many disadvantages of using social networks. Trust and privacy issue is always the main concern of the social networks. Besides that, issues like online bully, fraud, kidnap, etc also may happen, starts with the social network. Therefore, this research reviews the possible advantages and disadvantages of social network to the business and society.