Social Media Strategy - Retail Boutique
The Plaid Door – Social Media strategy
Goals :
- Awareness - Generate new leads, which will in turn result in paying customers. So your social media strategy will be centered around targeting new prospects and drive them to your website and to the Plaid Door boutique. This would include some very targeted campaigns.
- Customer service / Interaction. You want to use Social Media to be able to communicate with your customers much better and to be able to dynamically interact with them on a daily basis in order to really build those relationships. Your strategy here then would be much more about manning your page, instant responses to questions & queries.
Target audience : * Mostly women * Aged between 20 and 55
Social-Media sites : Facebook / Twitter / Pinterest
Social Media Site #1: Facebook
Facebook was created in 2003, and since then it has grown into the largest site for peer-to-peer connection and communication.
A Facebook page allows organizations to garner fans and post updates. It also allows for solid feedback, as fans can "like" certain posts or they can comment on them in opposition. Organizations can even arrange to have to have their name as part of the Facebook page URL for easy access and recognition. Many nonprofit groups have seen success through hosting contests and posting special information on their pages.
Recommendations :
1. Add Like Box on your website. Like Box is a social plug-in which you add on your website so your visitors are able to like your page directly from your website. They just need to be logged in. Your visitors most likely will like your fan page since they also can stay updated liking your fan page. This is great way to promote your Facebook fan page.
2. Post/tweet about your new Facebook page. You should inform your readers or twitter followers about your new Facebook page. Make post or update about it and tell them why they should join.
3. Reward your fans or
Goals :
- Awareness - Generate new leads, which will in turn result in paying customers. So your social media strategy will be centered around targeting new prospects and drive them to your website and to the Plaid Door boutique. This would include some very targeted campaigns.
- Customer service / Interaction. You want to use Social Media to be able to communicate with your customers much better and to be able to dynamically interact with them on a daily basis in order to really build those relationships. Your strategy here then would be much more about manning your page, instant responses to questions & queries.
Target audience : * Mostly women * Aged between 20 and 55
Social-Media sites : Facebook / Twitter / Pinterest
Social Media Site #1: Facebook
Facebook was created in 2003, and since then it has grown into the largest site for peer-to-peer connection and communication.
A Facebook page allows organizations to garner fans and post updates. It also allows for solid feedback, as fans can "like" certain posts or they can comment on them in opposition. Organizations can even arrange to have to have their name as part of the Facebook page URL for easy access and recognition. Many nonprofit groups have seen success through hosting contests and posting special information on their pages.
Recommendations :
1. Add Like Box on your website. Like Box is a social plug-in which you add on your website so your visitors are able to like your page directly from your website. They just need to be logged in. Your visitors most likely will like your fan page since they also can stay updated liking your fan page. This is great way to promote your Facebook fan page.
2. Post/tweet about your new Facebook page. You should inform your readers or twitter followers about your new Facebook page. Make post or update about it and tell them why they should join.
3. Reward your fans or