Social Media Research

Topics: Sociology / Pages: 13 (4844 words) / Published: Dec 9th, 2014
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.[2] These changes are the focus of the emerging field of technoself studies.
Social media are different from traditional or industrial media in many ways, including quality,[3] reach, frequency, usability, immediacy, and permanence.[4] There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011.[5] For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).[6]
In 2014, the largest social network is Facebook and other popular networks include Twitter, Instagram, LinkedIn, and Pinterest. [7] These sites also allow people to stay in
How Strongly Can Social Media Influence and Control People’s Lives?
What comes to your mind when you hear the term “Social Media?" Perhaps some people thinking about the media that makes them able to meet and communicate with

You May Also Find These Documents Helpful

  • Social Media Research
  • Research on Social Media
  • Social Media Research
  • Social Media Research Report
  • Social Media Research Paper
  • Social Media Dbq Research
  • Social Media Research Paper
  • Social Media Research Paper
  • social media
  • Social Media