Social Media Marketing Project - Nasty Gal
The brand that I picked is Nasty Gal. Here is a description of their brand taken from their website:
"NASTY GAL offers a wide selection of the most desirable and coveted vintage clothing and accessories available online, as well as unique new designer pieces.
All of our vintage clothing is handpicked with care for its style, wearability, and quality. Each item is unique, and comes with an individual history specific to the piece, giving it a personality beyond what modern clothing could dream of recreating."
The types of products that they commercialize are specialty items. They pride themselves in their hand selected range of vintage dresses, tops, coats, and more--which are tailored each season to satisfy the customer's runway cravings. Their items do not only have a high-fashion statement, but also every piece is truly unique. They have also added new designer clothing pieces to their inventory. Their target market is the demographic that fits middle to upper-middle-income fashion conscious women who may be in their mid-teens to early thirties.
The period when they were really active and actually interacting almost instantly with their customers on their Facebook page was during the Thanksgiving weekend. Within a span of 2 1/2 hours starting from November 24th at 9:27pm until the 25th at 12:04am, they posted hints and information about what items were going to be on sale. Their promotion on Black Friday was 25% off on all shoes. A lot of their customers were disappointed by this and expected good sales on other clothing items as well. Later that day on Black Friday at 5:43pm, they re-announced that they were going to have a store-wide sale the upcoming Monday and suggested that if people were looking forward into buying a lot of things, they should just wait for the Monday sale but if the customer just wanted a shoe and maybe another small thing then might as well just buy it that day