Social Media Marketing Plan

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3/20/13

7 Actionable Social Media Tactics To Rock Your Marketing Plans | Heidi Cohen

Heidi Cohen
Posted by Heidi Cohen on March 19, 2013 in Advertising, Social Media | 2 Comments
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7 Actionable Social Media Tactics To Rock Your Marketing Plans

Do You Use Advertising With Your Social Media? [Research]
While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts. Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.

How marketers use social media advertising

1. 89% of advertisers use free social media tools compared with 71% of agencies, while 81% of agencies use paid social media advertising compared with 75% of advertisers. This makes sense. Marketers are more likely to keep their social media activity in-house where they can leverage their existing marketing, sales and customer service resources to create content and engage with prospects and customers directly. By contrast, they’re more likely to delegate their paid social media advertising to their agency as they do with other aspects of their adverting. Actionable Social Media Tactic: Determine where your employees can participate on social media most effectively to ensure that you’ve got a human voice and extend your brand in an authentic way.

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3/20/13

7 Actionable Social Media Tactics To Rock Your Marketing Plans | Heidi Cohen

2. About two-thirds of respondents plan to increase their social media advertising spend and about a third

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