Social Media Marketing Affects

Powerful Essays
Why Social Media Has Become
So Important to Brand Advertising

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June 5, 2014
Table of Contents

Abstract…………………………………………………………………………………………....3
Introduction………………………………………………………………………………………..4
Literature Review………………………………………………………………………………….6
Use of Social Media Marketing…………………………………………………………………...6
Figure 1 – Benefits of Social Media Marketing…….…………….……………………....6 Figure 2 – Civil Subdivisions Graphic ………..…………........………...14
Weaknesses in the Process ………………………………………………………………………15 Alternatives to the Current Process………………………………………………………17 Figure 3 – Average Wage vs. Prevailing Wage………………………….19 Cost Estimates Associated with Inaccurate Wage Determinations……………………...20 DBA and Minorities, Women, and Small Business……………………………………...21 The Role of Helpers……………………………………………………………………...23 Fringe Benefits …………………………………………………………………………..24
Conclusion……………………………………………………………………………………….25
References………………………………………………………………………………………..27
Abstract
Social media marketing is important to brand advertising and one of the most affordable and effective ways to brand a business. In years past, social media has solidly taken over traditional print marketing and advertising. Promoting products on social media platforms will increase return on investment. With a strong social media strategy a company can achieve business miracles in the market. Using social media enables advertising opportunities to grow exponentially, while energizing public relations efforts without a huge money and time commitment. Social media has become imperative for all brands looking to be a part of the digital market and create buzz around their business. Social media channels are proactive tools to increasing company trustworthiness. By closely communicating with clients on a social media level, a company becomes a trusted source of information which makes it a great asset when creating company awareness and brand



References: Jothi P. S., Neelamalar M. and Shakthi Prasad R. (2011). Analysis of social networking sites: A study on effective communication strategy in developing brand communication. Journal of Media and Communication Studies, 3(7), 234-242. Zarrella, D. (2010). The Social media marketing. O’Reilly Media.

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