Social Media Marketing

Powerful Essays
Topics: Marketing
Mauritius Employee Federation
School of Management - Diploma in Marketing [Year 1]

‘Applying Social Network Marketing Concepts at ………………… Park.’

Submitted in part fulfilment of the requirements for the Diploma in Marketing
By
LP

31 July 2013

Abstract

Social media marketing involves the use of online social media tools — such as
Facebook, Twitter, and LinkedIn — to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers.

However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social network marketing strategy that will prove successful in the long run? Instead of simply focusing on popular social network applications companies need a set of guidelines with which they can effectively utilize various forms of social media as strategic marketing tools.

Therefore, this project presents the principles of social media marketing by explaining the social media phenomenon, detailing how to create and capture value with social media, and discussing the process of formulating a social media marketing strategy.

The company chosen for this study is ……….. Park which will focus on emotions of the customer experience a unique adventure through dedicated social media reaching several segments of the population, such as the family or the young, all future target customers.

2

Table of Contents
Abstract ............................................................................................................................. 2
List of Figures ................................................................................................................ 4



References: Burns N, Grove SK ( 2005) The practice of Nursing Research: Conduct, Critique, and Utilization (5th ed.) Chaffey and Smith (2008), To analyse how social network marketing can help in the effective marketing of a business, www.ukessays.com/dissertations/marketing/howsocial-network-marketing-can-help.php#ixzz2GKWOkJKn (accessed on 15 January www.dstevenwhite.com/2010/06/18/the evolution-of-marketing/ (accessed on 10 May 2013) Fisher, (2007), Researching and Writing a Dissertation: A Guidebook for Business Students Ford, Henry. (1923). My Life and My Work. New York: Doubleday, Page and Company Ghauri, P, Gronhaug, K, & Kristianslund. I, (1995), Research Methods in Business Studies, 2ed., Europe, Prentice Hall. Haber, Samuel. (1964). Efficiency and Uplift. Chicago: University of Chicago Press Jankowicz, A D. (2005) Business Research Projects, London: Chapman and Hall. Kotler, Philip & Armstrong, Gary, (2008). Principles of Marketing, Chapter 5 Consumer Markets and Consumer Buyer Behavior, P 135 Protalinski, Emil (2012), Friendly Facebook, 10.5 billion minutes spent on Facebook daily, excluding mobile, www.zdnet.com/blog/facebook/10-5-billion-minutes-spenton-facebook-daily-excluding-mobile/11034 (accessed on 15 May 2013) Protalinski, Emil, (January 2012), freelance journalist for CNET and ZDNet, 10.5 Billion minutes spent on Facebook daily, excluding mobile. Quarashi, Adeel (2009) ‘The Power of Social Networking Sites in the context of Online Recruitment’, www.scribd.com/doc/3403122/The-Power-of-SocialNetworking-Sites-A-Thesis-by-Adeel-Quarashi (accessed on 15 May 2013) Sekaran, U. (1992), Research Methods for Business, A Skilful Building Approach, 3ed., U.S.A, John Wiley & Sons Inc. The Associated Press (May 2013), Number of active users at Facebook over years, www.news.yahoo.com/number-active-users-facebook-over-230449748.html [accessed on 30 May 2013] Twitter Statistics (2013), www.statisticbrain.com/twitter-statistics/ [accessed on 3 July 2013] Varghese, (2011), Social Media and Marketing Mix www.twitterblogpost.com/socialmedia-marketing-mix [accessed on 28 June 2013] Wilms, Todd (2012), The Evolution of Technology & Its Impact on the Development of Social Businesses, http://www.forbes.com/sites/sap/2012/01/10/infographic-theevolution-of-technology-its-impact-on-the-development-of-social-businesses/ (accessed on 29 May 2013) www.zdnet.com/blog/facebook/10-5-billion-minutes-spent-on-facebook-dailyexcluding-mobile/11034, (accessed on 06 May 2013)

You May Also Find These Documents Helpful

  • Best Essays

    Social media marketing

    • 2526 Words
    • 7 Pages

    Languages Pre-sessional Programme ESSAY COVERSHEET Title: Why do business need to work on social media marketing and how should they do social media marketing effectively. Name: Tanyanun ChavalakulClass: PS12CM Tutor: Cornelius MedveiWord Count: 2,133 words Introduction With the influence of Internet nowadays, social media is the means of communication and interaction. The use of social media is adapted to people routine’s life. Because of the technology development, people try…

    • 2526 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Social Media Marketing

    • 1063 Words
    • 3 Pages

    Social Media Marketing Because of the rise in social media sites, Marketers have decided to change the place where they reach people. The marketing mix is comprised of four p’s: product, promotion, price, and place. After observing the new trends of the world today, it is obvious that more and more people today are online. People are not only online, but also on smart phones, tablets, and any other objects that they can update their status on. Therefore, marketers today have to shift their focus…

    • 1063 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Social Media Marketing

    • 1086 Words
    • 5 Pages

    Understanding Social Media Marketing Introduction The term of ‘social media’s marketing’ defines some medium that is able to communicate with everyone through computer (Jim, 2010). In other words, it is a consumer-generated content through online-tool which can easily approach from consumers (Jim, 2010). The electronic commerce, which involves the same meaning of ‘social media’s marketing’, has many potential advantages as well as very important in marketing process (Sam, 2003). The period…

    • 1086 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Social Media Marketing

    • 2631 Words
    • 11 Pages

    Social Media Marketing BUS508: Contemporary Business Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Before evaluating the many reasons why Social Media Marketing has become the new and improved way for businesses to advertise, let us first discuss exactly what Social Media Marketing is. To explain this in detail I have chosen to first define marketing and then social media. This breakdown analysis will allow you to fully grasp…

    • 2631 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    | * International aspects of marketing, * CSR, ethical issues and consumer boycotts, * Technology applications in marketing, * All aspects of services marketing & marketing | Tao Jiang | * Luxury product consumption, * International retailing, * Multi-channel distribution, * Country of origin | Magnus Hultman | * Place/destination branding * International marketing standardization/adaptation * Tourism/hospitality marketing * International brand performance…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    social media marketing

    • 6515 Words
    • 27 Pages

    leverage social media in a marketing aspect. People use online social networks to satisfy the need create social capital, a need to fit in, and a need for self-presentation and independence. The amount of consumers that use social media will almost certainly continue to increase, while at the same time the old methods leveraging channels of communication declines. It is in a company’s best interest to follow the consumers’ behavior and preferences. Knowing this, they need to leverage social media for…

    • 6515 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Social Media Marketing

    • 6275 Words
    • 26 Pages

    Donna L. Hoffman and Marek Fodor Can You Measure the ROI of Your Social Media Marketing? REPRINT NUMBER 52105 MARKETING As social media applications like Facebook (here, cofounder Mark Zuckerberg) have changed the ways consumers interact with brands, companies have struggled to keep up.Target, Dell, Burger King and more are trying to learn what’s effective. CanYou Measure the ROI ofYour Social Media Marketing? You can. But it requires a new set of measurements that begins with…

    • 6275 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Social Media Marketing

    • 924 Words
    • 4 Pages

    Reflection Essay- Unit 1 Assignment A Globe University/Minnesota School of Business/Broadview University MBA MG553.XM1.13SUM: Case Studies in Marketing Management Jan Tucker July 20, 2013 Reflection Essay Abstract This paper is a reflection on the article titled “Creating buzz, one day at a time: Low-key, low-cost marketing hits social-media sites” published February 20, 2010 in the Boston Globe. In this article I will briefly state and describe at least three changes in advertising…

    • 924 Words
    • 4 Pages
    Good Essays
  • Good Essays

    ------------------------------------------------- Social Media and Marketing Nowadays Social media is hype all over the world. To understand Social Media, One must first establish an accepted definition. Social media was defined by Marketo (2010) in The Definitive Guide to B2B Social Media as “the production, consumption and exchange of information through online social interactions and platforms.” They are considered to be low-cost tools that combine use of technology and social interaction and has become…

    • 868 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Social Media Marketing

    • 8139 Words
    • 33 Pages

    Evaluate the Effectiveness of Social Media Marketing on Hotels Jennie Russell 1. Abstract Purpose; The internet has forced companies to transform themselves to be more interactive, innovative and efficient as the online consumer is more active, demanding and in control; if unhappy about a service the hotel’s reputation c an be damaged as negative information posted online is instant and public; sharing their opinion with hundreds of thousands of potential customers. However, savvy marketers…

    • 8139 Words
    • 33 Pages
    Powerful Essays