Social Media Marketing

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Social Media Marketing

BUS508: Contemporary Business

Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Before evaluating the many reasons why Social Media Marketing has become the new and improved way for businesses to advertise, let us first discuss exactly what Social Media Marketing is. To explain this in detail I have chosen to first define marketing and then social media. This breakdown analysis will allow you to fully grasp the importance and meaning of the term, while also allowing you the opportunity to easily determine why Social Media Marketing has become so popular among businesses.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Proper marketing strategies allow for businesses to sell their goods and services. The underlying rule is to ensure consumers always get what they want and to anticipate their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). Marketing has evolved over time and is now in the relationship era, making Social Media Marketing relevant and more important than ever before.
Social Media is text, words, pictures, video, and the like created with the intention of sharing (Evans, 2012). This definition only opens the door to the term, merely scratching the surface of its full meaning. Though Wikipedia is not considered to be a quality academic resource, therefore not an acceptable reference, I understand that using it will not count as sufficient source. But considering this paper is based on Social Media and Wikipedia is a socially built online encyclopedia I feel that it serves as a prime example of what Social Media is



References: Boone, L. E. & Kurtz, D. L. (2012). Contemporary Business: 14th Edition. Hoboken, NJ: John Wiley & Sons. Evans, D. (2012). Social Media Marketing: An Hour a Day: 2nd Edition. Indianapolis, Indiana: John Wiley & Sons. Gillin, P Hsieh, T. (2010). Delivering Happiness: A Path to Profits, Passion, and Purpose. New York, NY: Hachette Book Group. Mendelson, B. (2012). Social Media Is Bullshit. New York, NY: Earth’s Temporary Solution, LLC. Meyerson, M Postman, J. (2009). SocialCorp: Social Media Goes Corporate. Berkeley, CA: New Riders. Zarrella, D. (2010). The Social Media Marketing Book. Sebastopol, CA: O’Reilly Media, Inc. Richardson, N. (2010). A Quick Start Guide to Social Media Marketing: High Impact, Low-Cost Marketing That Works. Philadelphia, PA: Kogan Page Limited. Reich, B Sheals, P. (2012). Social Media Marketing. Online posting obtained from: http://books.google.com/books?id=UNLIC6jS8BoC&printsec=frontcover&dq=inauthor:%22Paul+Sheals%22&hl=en#v=onepage&q&f=false Statistic Brain Research Institute Tuten, T. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, CT: Greenwood Publishing Group, Inc.

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