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Social Media Influence On Sports

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Social Media Influence On Sports
Social media has paved the way for businesses, media outlets, and a host of other organizations to have direct conversations with their costumers, allowing for a truly unparalleled level of audience engagement. Sports franchises and clubs have also found ways to leverage this new marketing tool, working to realize the dream of any sports executive: to create a passionate, invested fan base. Through social media, fans can connect with sports teams and leagues. But, the athletes themselves have accounts which allow potentially millions of people to connect with them personally. This has allowed fans to now be a part of the sport organizations story. Marketing insight is easier to come by in these days and times. Books are available, newsletters
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