Social Media in India
SOCIAL MEDIA STRATEGY INDIA
July, the 26th, 2013
INDEX
- SOCIAL MEDIA IN INDIA: SOME FACTS & NUMBERS
- SOCIAL MEDIA AND ECOMMERCE IN INDIA
- TOP ECOMMERCE WEBSITES IN INDIA
- TOP ECOMMERCE WEBSITES IN INDIA & SOCIAL MEDIA
- STRATEGY PROPOSAL
Limbara Srl / All rights reserved / 2013
SOCIAL MEDIA IN INDIA
More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year's total. Doubledigit growth in users will mean that by 2014, 83% of internet users in the country will regularly access social networks Social network users and penetration in India, 2010-2014: - 2010: 33.1 million (+38.8% change / 52.3% of internet users / 2.8% of population) 2011: 50.2 million (+51.5% / 60.3% / 4.2%) 2012: 76.1 million (+51.7% / 71.0% / 6.3%) 2013: 105.0 million (+37.9% / 78.9% / 8.6%) - 2014: 129.3 million (+23.2% / 83.0% / 10.5%) Social networking is one of the top activities for smartphone users in India, fuelled by the simultaneous growth of social media and smartphone adoption in the country
Sources: Nielsen, eMarketer
Limbara Srl / All rights reserved / 2013
SOCIAL MEDIA IN INDIA
Facebook is the dominant Social Networking property with a reach that is more than 5 times higher than its nearest competitor Google+, with a total reach of 88% vs. 17% for Google+. A sign of Facebook's domination is that one in three Facebook users doesn't use any other Social Networking property on the smartphone Facebook users have increased from 51 million in Aug’12 to 78 million in Apr’13. Linkedin has seen steady growth from 15+ million users in Aug’12 to 20 million in Apr’13 whereas Twitter has grown from 16 million to 33 million in the same duration. A surprising rise was observed in Pinterest users from a mere 1,34,000 in Aug’12 to a whooping 5.5 million in Apr’13
LinkedIn has the highest proportion among women and users above 25 years. In fact, LinkedIn has the second highest average time spent only after Facebook.
July, the 26th, 2013
INDEX
- SOCIAL MEDIA IN INDIA: SOME FACTS & NUMBERS
- SOCIAL MEDIA AND ECOMMERCE IN INDIA
- TOP ECOMMERCE WEBSITES IN INDIA
- TOP ECOMMERCE WEBSITES IN INDIA & SOCIAL MEDIA
- STRATEGY PROPOSAL
Limbara Srl / All rights reserved / 2013
SOCIAL MEDIA IN INDIA
More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year's total. Doubledigit growth in users will mean that by 2014, 83% of internet users in the country will regularly access social networks Social network users and penetration in India, 2010-2014: - 2010: 33.1 million (+38.8% change / 52.3% of internet users / 2.8% of population) 2011: 50.2 million (+51.5% / 60.3% / 4.2%) 2012: 76.1 million (+51.7% / 71.0% / 6.3%) 2013: 105.0 million (+37.9% / 78.9% / 8.6%) - 2014: 129.3 million (+23.2% / 83.0% / 10.5%) Social networking is one of the top activities for smartphone users in India, fuelled by the simultaneous growth of social media and smartphone adoption in the country
Sources: Nielsen, eMarketer
Limbara Srl / All rights reserved / 2013
SOCIAL MEDIA IN INDIA
Facebook is the dominant Social Networking property with a reach that is more than 5 times higher than its nearest competitor Google+, with a total reach of 88% vs. 17% for Google+. A sign of Facebook's domination is that one in three Facebook users doesn't use any other Social Networking property on the smartphone Facebook users have increased from 51 million in Aug’12 to 78 million in Apr’13. Linkedin has seen steady growth from 15+ million users in Aug’12 to 20 million in Apr’13 whereas Twitter has grown from 16 million to 33 million in the same duration. A surprising rise was observed in Pinterest users from a mere 1,34,000 in Aug’12 to a whooping 5.5 million in Apr’13
LinkedIn has the highest proportion among women and users above 25 years. In fact, LinkedIn has the second highest average time spent only after Facebook.