There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.
In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and dislikes, with the world at large - and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could - a chance to be engaged and engage others.
A New Definition of Social Media by Anthony J. Bradley | January 7, 2010 | 16 Comments
I have been reading in the blogosphere and in the general press about the need for a better definition of social media. Indeed, my discussions with clients have validated this need. After having spent 10 months of 2009 hand collecting and analyzing 200 cases of successful social media implementations (I actually looked at over 400 cases but weeded out those that were not social in nature or were not successful), I feel that I have gained considerable insight into what is unique about social media. I recently published, “The Six Core Principles of Social-Media-Based Collaboration” (available to clients or for a fee) to help clients distinguish between social media and other forms of communications and collaboration. Here are some brief excerpts.
At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. IT tools to support collaboration have existed for decades. But social-media technologies, such as social networking, wikis and blogs,