Social MEdia Gap

Topics: Decision making, Decision theory, Decision making software Pages: 1 (496 words) Published: October 28, 2014

Main Ideas Arun Sharma and Rajnandini Pillai, 1996 Ethel Lee, 2013 Sylvain Senecal, Pawel J.Kalczynski, and Prof. Jasques Nantel, 2003 Elisabeta Ioanas and Ivona Stoica, 2014 Xia Wang, Chunling Yu, and Yujie Wei, 2012 Impact of Social Media networks on purchasing behaviours on consumers In this study, it discussed about the style of customer decision making. Business customers display unique decision making style (Schwenk 1995; Hart 1992). Decisions making of businesses vary in term of information requirements, decision making time, types of people involved in decision making and buying criteria. Because of the difference in informational needs of business customers, Szymanski (1988) has suggested that buying firms prefer certain types of sales strategies. The advent of social media has created a new landscape which lays out a new grid of personal connections. Businesses see enormous opportunities and are eager to tap into the trend. Consumers feel differently from what marketers think, for instance what “branding engagement” via social media looks like to consumers may not be quite what marketers think (Sniderman, 2012). According to Silverman (2001), today the accessibility and transparency of information has profoundly influenced the decision making process; therefore it is important to examine what are the hurdles and fiction points that hold prospects becoming consumers, or keeps consumers hesitating from repurchasing. Generally this study discusses about Consumers Decision-Making Process and related with online shopping behaviour. The most important of this study has mention that the different consumers may use different decision-making strategies to make a consumption decision (Olshavsky, 1985; Payne et al., 1993). This research is about Social Media impact on Consumer Behaviour. Generally it article mention about the power of technology, where consumer have power to investigate the products and measure the products. With company pages on social...
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