Social Media in the Workplace
Social media is transforming the way people share information and connect. Facebook, Twitter and LinkedIn, are changing the way we intermingle, and many organizations are struggling with the change. Some companies are even trying to avoid social media all together. Some companies block social media sites in the workplace and even expect employees to avoid it at home. Social media, is used correctly can allow employers to benefit from it. However, if it is not used correctly some companies can run into legal and financial issues. Social Media Effects the Entire Organization
Social media is clearly not going anywhere anytime soon. Supervisors and managers are starting to understand that social media touches all parts of the organization. Even if an organization has no intention of utilizing social media, its employees are. Social media outlets such as Facebook and Linked in have specific areas to list your workplace. When an employee comments about their day at work, others know exactly what business they are referring too. Another site, Glassdoor.com allows employees to give feedback of their employer on a forum board. This site allows them to post about the culture, employees and salaries. Potential applicants can find out about the business before applying for a position (Bhutta 2010). In addition to the employees creating a social media presence, customers and clients are also doing so. Clients can help companies grow or fail and customers can do the same. With the internet in the palm of almost every person in America’s hand, it is easy to comment about service and products. Many companies look for feedback and use social media to obtain that feedback. When companies receive worthy feedback through social media, they are able to use social media to their advantage in all facets including recruiting, branding, onboarding and training. Social Media as a Recruiting Tool
Being in the Human Resources field, I know the benefits of using social media as a recruiting tool. These benefits include increased time and efficiency and improved sourcing of high quality candidates. When sourcing through social media it is very easy to search for your ideal candidate. Sites such as Linkedin allow you to create candidate searches to find the perfect candidate. You are able to select years of experience, area of expertise, average length spent in each position, location, educational background and much more. With these search fields it is easy to find your ideal candidate. In addition, using social media saves time. In the past when looking for candidates online, you had to rummage through resume after resume. Now, you can use your mouse to click and search-it really is that simple. Recruiters can now reach out to potential candidate’s right on the linkedin site; there is no need to pick up the phone and call. A simple message will suffice in the social media world. Although social media saves you time and allow you to select your ideal candidate there are some drawbacks all recruiters need to be aware of. These drawbacks include employment discrimination and visibility disadvantages. It is easy to figure out information on a person that is not job related. For example, one can find out race, religious beliefs and marital status to name a few. All of these examples can get a recruiter in trouble. Facebook allows you to find out tons of information that is not job related. Some recruiters may discriminate on the basis of these examples and could face legal ramifications as some are protected by law (Acquisti, Gross, 2006). In addition to discrimination, recruiters might run into visibility disadvantages. Some age groups and/or ethnic groups may not be privileged to these sites thus making them unable to get their information out there for the recruiter to see. Though recruiting has been made easier due to social media, recruiters have to be careful and make sure they are using sites that are not...
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