Social Media Branding
UNLV Theses/Dissertations/Professional Papers/Capstones
9-1-2010
The Effects of social media networks in the hospitality industry
Wendy Lim
University of Nevada, Las Vegas
Repository Citation
Lim, Wendy, "The Effects of social media networks in the hospitality industry" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 693. http://digitalcommons.library.unlv.edu/thesesdissertations/693
This Professional Paper is brought to you for free and open access by University Libraries. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of University Libraries. For more information, please contact marianne.buehler@unlv.edu.
THE EFFECTS OF SOCIAL MEDIA NETWORKS IN THE HOSPITALITY INDUSTRY
By
Wendy Lim Bachelor of Science William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas 1998
A professional paper submitted in partial fulfilment of the requirements for the
Master of Hospitality Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas September 2010
ABSTRACT The Effects of Social Media Networks in the Hospitality Industry
by Wendy Lim Dr. Natasa Christodoulidou Assistant Professor of Marketing College of Business Administration and Public Policy California State University
There are various platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can facilitate online functionality and monitoring perspectives wherein the data gathered can be used to develop their services for customer satisfaction. The hospitality industry can market themselves in social media and networking. Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs.
9-1-2010
The Effects of social media networks in the hospitality industry
Wendy Lim
University of Nevada, Las Vegas
Repository Citation
Lim, Wendy, "The Effects of social media networks in the hospitality industry" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 693. http://digitalcommons.library.unlv.edu/thesesdissertations/693
This Professional Paper is brought to you for free and open access by University Libraries. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of University Libraries. For more information, please contact marianne.buehler@unlv.edu.
THE EFFECTS OF SOCIAL MEDIA NETWORKS IN THE HOSPITALITY INDUSTRY
By
Wendy Lim Bachelor of Science William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas 1998
A professional paper submitted in partial fulfilment of the requirements for the
Master of Hospitality Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas September 2010
ABSTRACT The Effects of Social Media Networks in the Hospitality Industry
by Wendy Lim Dr. Natasa Christodoulidou Assistant Professor of Marketing College of Business Administration and Public Policy California State University
There are various platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can facilitate online functionality and monitoring perspectives wherein the data gathered can be used to develop their services for customer satisfaction. The hospitality industry can market themselves in social media and networking. Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs.