Social Media And Web 2.0 Case Study
2.0 Preamble
“The internet has evolved into a formidable tool, having a major impact regarding all the aspect of life” (Dinu, 2014). This tool has spawned on the creation of e-commerce which has given the whole world a new view on advertising and marketing. Traditionally, advertisements were restricted to print media and broadcast media to be used as mediums of reaching out to their target audience. But with the emergence and fast growing pace of the internet, and with it social media vehicles and online shopping vehicles, the advertising industry which is fueled by the marketing industry has found a new way of reaching out to its audience, with more cost saved and less time consumed. The development of social media and Web 2.0 has opened …show more content…
The advertiser was charged proportionally to the number of times the advertisement will be displayed on the web/website. When the search engine GoTo.com was invented, this phenomenon changed as GoTo.com broke the pricing model which was based on CPM and instead auctioned top results of its search-result pages with sites of advertisers appearing in descending order of their bids, more specifically on a pay-per-click basis. More specifically, the winning bidder paid the amount of its bid for every click (Ratliff & Rubinfield, n.d). Edelman, Ostrovsky & Schwarz (2007) explained that GoTo and its advertisers quickly learned that the mechanism was unstable as bids could change very often and that the auction mechanism was far from …show more content…
Most advertising is expected to be enticing with a specific end goal to support of thought, item or service. The objective of most advertising messages is to convince a large number of consumers to trust or do something. The heart of advertising lies on its capacity to influence purchasers to purchase specific item and "drive" them to keep up such support (Kenechukwu et al. 2013). It then implies that it is definitely not enough to plan great advertisements copy; such reproduction must be fit for influencing forthcoming purchasers to settle on the right decision in purchasing
“The internet has evolved into a formidable tool, having a major impact regarding all the aspect of life” (Dinu, 2014). This tool has spawned on the creation of e-commerce which has given the whole world a new view on advertising and marketing. Traditionally, advertisements were restricted to print media and broadcast media to be used as mediums of reaching out to their target audience. But with the emergence and fast growing pace of the internet, and with it social media vehicles and online shopping vehicles, the advertising industry which is fueled by the marketing industry has found a new way of reaching out to its audience, with more cost saved and less time consumed. The development of social media and Web 2.0 has opened …show more content…
The advertiser was charged proportionally to the number of times the advertisement will be displayed on the web/website. When the search engine GoTo.com was invented, this phenomenon changed as GoTo.com broke the pricing model which was based on CPM and instead auctioned top results of its search-result pages with sites of advertisers appearing in descending order of their bids, more specifically on a pay-per-click basis. More specifically, the winning bidder paid the amount of its bid for every click (Ratliff & Rubinfield, n.d). Edelman, Ostrovsky & Schwarz (2007) explained that GoTo and its advertisers quickly learned that the mechanism was unstable as bids could change very often and that the auction mechanism was far from …show more content…
Most advertising is expected to be enticing with a specific end goal to support of thought, item or service. The objective of most advertising messages is to convince a large number of consumers to trust or do something. The heart of advertising lies on its capacity to influence purchasers to purchase specific item and "drive" them to keep up such support (Kenechukwu et al. 2013). It then implies that it is definitely not enough to plan great advertisements copy; such reproduction must be fit for influencing forthcoming purchasers to settle on the right decision in purchasing