Social Media and Marketing

Good Essays
Vaishali Shenoy Udyavar
Ref.No:H00141754
Short Essay
Course: BBA
Teacher: Kristina Rajic
Critical Writing and Analysis (C07CW)

-------------------------------------------------
Social Media and Marketing

Nowadays Social media is hype all over the world. To understand Social Media,

One must first establish an accepted definition. Social media was defined by

Marketo (2010) in The Definitive Guide to B2B Social Media as “the production,

consumption and exchange of information through online social interactions and

platforms.” They are considered to be low-cost tools that combine use of

technology and social interaction and has become one of the main source of

communication in the 21st-century and has enabled us to express our thoughts,

ideas and feelings in a completely different way. The massive growth of social

websites (Twitter, Facebook, LinkedIn, etc) has ushered the world into a new era

of Social Media. The global reach is nothing short of amazing, so much so that if

Facebook were a country, it would be third largest (The Economist 2010), next to

China and India. The marketing world has also been influenced by social media.

It is not only been used for personal use, but there are many companies that are

using Social networking sites as a marketing tool.

The use of the social media in marketing is considered as a deviation from the traditional forms of marketing. In the past, marketing is done in terms of directly selling to the target audience particular products and services. There are some indispensable benefits of using social media in marketing. One of the greatest powers of social media in marketing is that the business firm can use it for targeting a local audience or market. It gives marketers a better way to communicate with peers, customers and potential consumers. It is a free marketing tool and is faster in terms of spreading information about a business products



References: 1) eBook: Andreson, E. (2010) Social Media Marketing: Game Theory and the Emergence of Collaboration [eBook] , Berlin, Heidelberg. 2) Article: Andzulis, J., Panagopoulos, N., Rapp, A., Journal of Personal Selling & Sales Management; Summer2012, Vol. 32 Issue 2, p305-316, 12p 3) Websites: a) DISCOVERY: Heriot-Watt University Library Resources [https://vision.hw.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_9_1] b) Google : http://www.dreamgrow.com/indispensable-benefits-of-social-media-marketing-to-your-business/

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