social media

Topics: Social media, Twitter, Marketing Pages: 3 (1874 words) Published: October 21, 2014

Running Head: SOCIAL MEDIA
Social Media
[Name of the Writer]
[Name of the Institution]
Social Media
Introduction
This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. The main emphasis will be given to the presence on web and the role of social media on the marketing of the products or businesses. The role and importance of Face book, Twitter, and other blogging sites in creating awareness of a particular business is also highlighted in this report. However, the main aim of this report is to explain the efficient and effective use of social media networks, the emergence of several different technologies and identification of some of the areas which are necessary for the new web site.

Role of Social Media in Business
Today social networks are part of the corporate profile of most of the largest companies in the world, and employ effective techniques when communicating with a customer which is a key factor. Many companies have benefited greatly by recognizing social media as the most effective means of communication with customers and reliable because of the ease of communication and multiple platforms(Aaker & Jacobson, 2001, p. 485–493). Following are some of the important roles of social media in creating awareness and marketing of business. Listen and Respond

Social networking is the perfect place to learn the opinion of the customers of the company. Listen to what people say is very important because it can give ideas for new product development in addition to bringing credibility to business. When a user feels recognized then he/she is more likely to recommend the services of your company. An example of this is Dell, which tried 22.000 topics by their customers and offered immediate solutions and tutorials via Twitter customer support on Face book. Surprise Your Customers

Take the initiative to occasionally surprise their customers to realize some suggestions. An example...

References: Aaker, D. A. & Jacobson, R., (2001), The value relevance of brand attitude in high-technology markets Journal of Marketing Research vol. 38, p. 485–493
Haewoon Kwak, (2010), What is Twitter, a Social Network or a News Media?, pp.2, Data Retrieved From: http://product.ubion.co.kr/36D145DD-2DD4-4B2E-9734-923DFD14E140/FinalDownload/DownloadId-4DCEB2EB566D6EAFD48FE91AD29C5934/36D145DD-2DD4-4B2E-9734-923DFD14E140/upload20120220142222731/ccres00056/db/_2250_1/embedded/2010-www-twitter.pdf
McDonald, D. (2004), “Twentieth-Century Media Effects Research” SAGE Publication, p. 183-196.
Nick W. (n.d.), What is social media?, PP. 14-19, Data Retrieved From: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf
Rice, B. (2011), “Social Media Strategies to Advance Organizational Change” UMI Dissertation Publishing, pp. 13
Tim Trampedach, (n.d.), Introduction to Social Networking, Data Retrieved From: http://edidaktik.tgm.ac.at/36D145DD-2DD4-4B2E-9734-923DFD14E140/FinalDownload/DownloadId-DD7AC39634A7AB682FEADB224F929717/36D145DD-2DD4-4B2E-9734-923DFD14E140/fachtagung08/trampedach_intro-to-social-networking.pdf
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