social media

Topics: Social network service, Social media, Twitter Pages: 4 (1040 words) Published: May 25, 2014

2) All three articles promote the concept of using social media to build and maintain relationships with the public. In the state of emergency all three highlight the significance of social media networks because they allow for instant communication between lost family members, volunteers and emergency services. Article 1 concludes that companies that are active on social media need to follow 3 strategies: disclosure or openness, information dissemination and interactivity and involvement (Men & Tsai 2011). Both Article 1 and 3 both underline poor use of social media’s potential and recommended online interaction through two-way communication, which includes replying or acknowledging user posts and comments, and posting content for entertainment purposes rather than just promotion. Article 2 showcases how organizations can better use social media platforms to interact and build relationships with their publics. The studies in all three articles reveal that overall the Chinese level of engagement with corporate social network sites was rated at the medium level because users on Renren (Chinese social media site) viewed social media as a platform to ask enquiries not just view marketing and promotion material. 3) The common theme found in the research surrounding ‘social media’ is its rapid transformation over the past ten years and how its use can go beyond its original intention. Facebook, was referred to at the time as a college version of Friendster (Dr. Curtis 2013). Facebook and Twitter have developed new features to companies to stay relevant in the new digital age. Social media has changed communication channels and mediums over the last 10 years (Afshar 2013). All of the articles display the significance of creating a ‘sense of community belonging and affiliation’ because social media connects and engages people from the comfort of their own home. However, our group learnt that organisations do not utilize social media...
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