Social Judgment Theory Analysis
Social judgment theory holds that when a message is heard the receiver of the message immediately forms an opinion on the matter. The individual then categorized the opinion into one of three divisions known as attitude zones. From this point on, every new message about the same topic is compared with ones present point of view on the subject.
Social judgment theory was introduced by psychologist Muzafer Sherif (Griffin, 2006, p. 207). As a part of his theory, Sherif, has three classifications for responses to messages that he calls attitude zones (Griffin, 2006, p. 207). The first zone is called the latitude of acceptance and represents statements that individuals feel are true and/or believable (Griffin, 2006, p. 207). The second attitude …show more content…
207). The third and final zone is the latitude of noncommitment. These are the statements that the individual has no opinion on (Griffin, 2006, p. 207). It is the same as marking a survey with undecided or no opinion. The placement of this information into zones can help one determine anothers ego-involvement, which shows how crucial the issue is to the person.
In my original assumption on social judgment theory I stated it would be interesting to see the different opinions on a single topic. For the purpose of this study, I have selected gambling as the topic. Rather then observe those around me and record their actions I decided the results would be more accurate to do interviews. I spoke to three individuals and read them each the same seven statements I came up with about gambling. I followed the outline and …show more content…
Subject #2 placed statements b, c, and e (slot machines are rigged and house always wins, and anyone okay with losing money will make a good gambler, respectfully) in the acceptance zone. In the attitude zone of rejection, subject #2 choose statements d, f, and g (gamblers are more likely to drink than non-gamblers, ones chances in gambling are 50/50, and helps nations economy, respectfully), with statement d being the only similar statement to subject #1 and #3. Finally, subject #2 placed statement a (you have to play to win) into the non-commitment attitude zone. Using the data compiled from the three interviews, I was able to evaluate each participates level of ego-involvement for the subject of
Social judgment theory was introduced by psychologist Muzafer Sherif (Griffin, 2006, p. 207). As a part of his theory, Sherif, has three classifications for responses to messages that he calls attitude zones (Griffin, 2006, p. 207). The first zone is called the latitude of acceptance and represents statements that individuals feel are true and/or believable (Griffin, 2006, p. 207). The second attitude …show more content…
207). The third and final zone is the latitude of noncommitment. These are the statements that the individual has no opinion on (Griffin, 2006, p. 207). It is the same as marking a survey with undecided or no opinion. The placement of this information into zones can help one determine anothers ego-involvement, which shows how crucial the issue is to the person.
In my original assumption on social judgment theory I stated it would be interesting to see the different opinions on a single topic. For the purpose of this study, I have selected gambling as the topic. Rather then observe those around me and record their actions I decided the results would be more accurate to do interviews. I spoke to three individuals and read them each the same seven statements I came up with about gambling. I followed the outline and …show more content…
Subject #2 placed statements b, c, and e (slot machines are rigged and house always wins, and anyone okay with losing money will make a good gambler, respectfully) in the acceptance zone. In the attitude zone of rejection, subject #2 choose statements d, f, and g (gamblers are more likely to drink than non-gamblers, ones chances in gambling are 50/50, and helps nations economy, respectfully), with statement d being the only similar statement to subject #1 and #3. Finally, subject #2 placed statement a (you have to play to win) into the non-commitment attitude zone. Using the data compiled from the three interviews, I was able to evaluate each participates level of ego-involvement for the subject of