Social Jud Summary Chapter 14
Chapter 14 discusses the Social Judgment Theory which was developed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland. They believed that when an individual gets a new idea they weigh it against old ideas they currently had to decide if the information is valid. The most difficult to get people change their mind are the topics of religion, sex, and politics. When these topics are brought up people have the tendency to become very protective about what they believe in. When I was teaching a class on Diversity and Acceptance I could see the strange look on everyone’s face when we brought up the topic of gay marriage. The class was under the impression that the only topics that would be discussed were diversity covering different races. About