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Social Influence Of Conformity In Group Norms

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Social Influence Of Conformity In Group Norms
Conformity is a type of social influence where an individual changes his thought or behavior to adhere to the existing social norm. There are various reasons why people conform, perhaps group norms is one of the reasons conformity occurs. Group norms are a certain set rules that govern an individual’s behavior in a group. There are various factors that affect conformity in-group norms.

Culture is one such factor, if you look at a collectivist society individuals are more likely to conform more than in an individualistic society. The study carried out by Bond and smith (1993) consisted of 133 conformity studies including Asch paradigm, it was a Meta analysis. The results of the study showed that 14%of Belgium students conformed where as 58

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