Social Activism In Malcolm Gladwell's Small Change

In “Small Change,” Malcolm Gladwell explains the reasons why a revolution will not begin through social media. Gladwell believes that the social media have invented another way of social activism with social medias like Facebook and Twitter. The social media creates a relationship between political authority and popularity, in which the more powerless citizens are allowed to collaborate their ideas and give voice to their concerns. In today’s society, warriors and citizens go online to push for change. However, based on studies, researchers have concluded that what matter the most when beginning a revolution is the applicant’s personal connection to the movement. Gladwell states that the kind of activism associated with social media is build