If you are familiar with the platform, you know that normally, individually sent snaps expire after they’ve been viewed just once unless you allow them to be replayed an additional time by the recipient, while snaps added to your “story” expire after 24 hours. Beginning May 9th these restrictions have been morphed into what they call “limitless” snaps.
The creator decides whether or not to make the photo snap limitless by choosing “infinity” in the timer section that used to only list an interval anywhere between one and ten seconds, in which