sn miguel case analyid

Topics: San Miguel Corporation, Corporation, Strategic management Pages: 9 (1231 words) Published: September 20, 2014
I. INTRODUCTION:

A. SAN MIGUEL CORPORATION

Was founded on September 29, 1890.
By DON ENRIQUE MARIA BARRETTON dE Y Caza.
owner of the brewey La Fabrica de Cerveza de San Miguel.
Was authorize to brew beer in the Philippines under a royal grant establishment located at No.6 Calzada de Malacanang Manila`s San Miguel District. Inaugurate on October 4, 1890.

OUTSTANDING QUALITIES AND SUCCESSES

SMG stand as one of the richest and most profitable companies in the Philippines Country's most recognized corporate brand.
Having 30000 employees in 90 major facilities in the Philippines and overseas. CHINA, Southeast Asia, Australia. SMC is the countries largest food,beverages, and packaging company. Affiliates Brands Includes: Magnolia, Anchor, Coca-cola, Ginebra San Miguel, Purefoods and Monterey.

COMPANY FAILURE:

The company was tottering under a P47.1 billion on debt, high fixed cost and weighted down by large-scale expansion projects in China. Its three breweries in the said country were operating way below capacity. To get much needed cash infusion, Cojuangco sold off SMC's 45 percent stake to Nestle Philippines.

PRODUCTS:

Produces close to 300 products includes:
B-meg
Wilkins
Viva
Coca-cola
Eight O'clock
SMC 3 CORE OF BUSINESS
Beverages- "beer, hard liquor, soft drinks, bottled water and fruit juices. Food &Agri business-"chicken, feeds, pork and beef"
Process meats, dairy, oils & fats.
Packaging- " glass, metal, plastic paper products, flexible pouches & laminates.

B. Strategic Posture:

MISSION:
San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various stakeholders by harnessing corporate social responsibility among the various. San Miguel business is pursuing mutually beneficial programs that lead to self-reliance and responsibility.

VISSION:
Fundamental and Historical Philosophy-Profit with Honor.

STRATEGIES:
San Miguel Corporation corporate strategy is to aimed capitalizing on new growth markets through acquisitions and further enhancing its competitive position by improving synergies across existing operational lines. POLICIES:

Policy on security dealings
Whistleblowing policy
Cash dividend policy
Policy on conflict of interest
Memo on Securities Dealing Policies

II. CORPORATE GOVERNANCE

A. BOARD OF DIRECTORS

EDUARDO M. COJUANGCO, Jr.
Chairman and CEO

RAMON S. ANG ESTELITO P.MENDOZA
President and COO Chairman,Nomination& Hearing Committee

III. EXTERNAL ASSESSMENT

A. SOCIETAL ENVIRONMENT

ECONOMIC FORCES
-Asia has an emerging economy. Asia is widely known provide its cheap labor. When China and Taiwan were admitted into the WTO in 2002. Beer could now be compled and expented to the two countrie. The South Korea mostly brewed from rice. Only the Hites'svMax Prime brand contains 100% barley malt. San Miguel beer

TECHNOLOGICAL FORCES
-The rapid technological advancement will affect the San Miguel and also their prices will affected.

SOCIAL, CULTURAL AND NATURAL ENVIRONMENTAL FORCES
- The similar of the culture around Asia greatly affect San Miguel Corporation. SMC was the first Filipino Company that publish an Environmental update in 1996,which wa received by local business Community and Stockholders. The Uniqueness of SMC environment program is it deals focus on both the external and internal environment. The Corporation not only takes care the natural environment but also of its people. POLITICAL FORCES

- Although Foreign beers are popular with in the country, the Thai government seek to shelter its domestics breweries through the imposition of import duties, in addition, all imported bers must bear an imported stickers on their bottle caps. As a result, Thai brewers stuck partnership deals with western brewers such as SAN MIGUEL CORPORATION.

B. TASK...
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