Smoking in the Media
Tobacco has plagued the world since the Native Americans introduced it to the European settlers. The dangerous effects of smoking have been devastating the bodies of in takers ever since tobacco was invented. The number of tobacco smokers has changed since the 1400’s. Now in modern times, the introduction of Radio, Television, and other forms of media, has affected smoking habits. It has been proven that consumers make choices based on sights and sounds, so now smoking companies are spending billions of dollars to advertise their products. They take every opportunity to promote their products and even twist the truth to make their products more attractive to the public. Tobacco companies make their advertising look fun, cool, and glamorous. The public notices the effect of the advertising in the media and want to put a stop to it. Antismoking campaigns have been created to put a stop to the ads make by the tobacco companies. They have been opposing ads by producing ads themselves that show the truth behind smoking and how it can hurt them. Smoking campaigns use a strategy of non-stopping ads and images in the media to provoke people of all ages especially teenagers to begin smoking while antismoking campaigns counter those images by showing truthful and vulgar images along with shocking statistics. The 1990’s saw a sharp turn in smoking trends as the youth of America began to smoke more than in the decades before. Young people, like teenagers and preteens, are influenced to smoke because they see their parents or others adults smoking. Another reason they start to smoke is because of peer pressure from their friends or they want to fit in. Each day 3,000 teens and preteens start smoking. Kids as young as 12 years old begin to smoke. In the 1990s, One third of teens have taken up smoking by the age of 18, while 30% of high school seniors smoke (Lee, Mary Price, and Richard S. Lee, 33). In a 1991 study, 16% of people begin smoking at the age of 12. 21% of smokers began smoking at age 14. 25% of people began smoking when they were 16 years old. The age of 18 is where 27% of the people began to smoke and 11% of people began smoking after the age of 18 (Pringle, Laurence, 74). 90% of smoking initiation begins before the age of 19 (Tobacco and Smoking: Opposing Viewpoints, 73). The amount of teen smokers fluctuates by year. In a 1997 study 36.4% of high school students had smoked in the past month, which was more than in 1991 when 27.5% smoked in the past month (Heyes, Eileen, 91-92). Young smokers buy 947 million packs of cigarettes a year (Lee, Mary Price, and Richard S. Lee, 33). A billion dollars in cigarettes are sold every year to three million teens (Tobacco and Smoking: Opposing Viewpoints, 74). By 1995, less than one in four adults were smokers (Heyes, Eileen, 87). The reason more teenagers smoked than adults lie in the advertisements made by the tobacco companies. In the 1990s about 490 billion cigarettes were consumed (Tobacco Outlook). During the early 1990s more than 50 million Americans were smokers. The number of smokers has grown in an exponential rate since (White, Larry C, 118). In the early 1990s Tobacco killed about 350,000 a year (White, Larry C, 122). As the years went on the number of deaths in the last of the 1990s have gone up to 434,000 a year (Lee, Mary Price, and Richard S. Lee, 56). The advertisements of cigarettes in the media have created these statistics in the 1990s. Without the marketing of cigarettes, statistics would have been much lower, more like statistics back in the early times when tobacco was being used. In the 1990’s, companies have paid their way into peoples lives by the large amount of ads they contain in the media. In the mid 1990s tobacco companies were spending 700 million dollars a year on advertising and 4 billion on other forms of marketing (Pringle, Laurence, 66). As of 2006, tobacco companies spend $327 billion a year in ads, $10 million a day. In...
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