Smith Consulting will be responsible for the complete development and operation of software for a low cost loyalty program using Microsoft .Net Framework. The program will be responsible for attracting new customers and keeping them interested. It will need to stimulate initial purchases and repeat purchases. The program will also be responsible for gathering information about consumers in order to allow the loyalty program to evolve and adapt to customer needs.
Smith Consulting will need to design and implement programming that works with what Kudler Fine Foods already has available with little to no additional hardware expenses. A customer database will need to be designed in order to capture information about the consumers who sign up for the program making data retrieval quick and painless. Loyalty Card creation will be a necessity within the store allowing consumers to sign up quickly and to begin shopping immediately. Each card will need an individual customer number and a bar code that allows employees to