Smith Consulting

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Topics: Loyalty program
Smith Consulting has been retained in order to develop a functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired program must be easy for the customers to understand and participate in. The reward points must be set as a reasonable limit for both the merchant and the consumer and available for redemption of items that are considered "high-end." Smith Consulting will also be responsible for constant evaluation of the program in its early stages in order to determine what type of reception the program is receiving from the customers of Kudler Fine Foods.
Proposal #1
Smith Consulting will be responsible for the complete development and operation of software for a low cost loyalty program using Microsoft .Net Framework. The program will be responsible for attracting new customers and keeping them interested. It will need to stimulate initial purchases and repeat purchases. The program will also be responsible for gathering information about consumers in order to allow the loyalty program to evolve and adapt to customer needs.
Smith Consulting will need to design and implement programming that works with what Kudler Fine Foods already has available with little to no additional hardware expenses. A customer database will need to be designed in order to capture information about the consumers who sign up for the program making data retrieval quick and painless. Loyalty Card creation will be a necessity within the store allowing consumers to sign up quickly and to begin shopping immediately. Each card will need an individual customer number and a bar code that allows employees to

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