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Smashing Magazine Case Summary

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Smashing Magazine Case Summary
1. (a) The privacy policy of Smashing Magazine mentions where they use the information of the users. But the Users mostly remained uninformed about any personal information that is being shared with the third party advertisers. Because the privacy policy document is usually too long to read by an average user.
Smashing Magazine respects users' privacy. Smashing Magazine keeps record information submitted by your browser, which is: browser type/version, operating system, referrer url, time stamp of the server requests. Your host name and IP address will be anonymised, though. They often use the information to share with:
• marketing and advertising and promotional
…show more content…
I have found that the website I chose to visit follows the rules of FTC privacy to some extent but not 100%. As far as the FTC behavioral targeting is concerned, It also implements the targeting criterion. Sometimes it tracks on the basis of your searches about your interest and some other times it suggest random ads.
I think that most of the users who are tracked by this FTC behavioral targeting, never know this reality that they are being tracked. And they never want to be.
Most people use internet just for their jobs, to make searches according to their own interest and would like to have a right to their privacy. Therefore, it is ethically wrong to track anyone without informing them or without anyone's permission.
(c) We are living in the world where everyone is freely share any personal information, pictures, private data on social sites (and according to own wish). I claim a right to privacy because it's the one of the basic rights because no one want to being tracked, followed and surveyed. There are so many rules and regulations for the privacy as the basic rights But unfortunately our legal systems are failed to provide this

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