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smartphones market analysis and product development

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smartphones market analysis and product development
Strategic Marketing:
Smartphones Market Analysis and Product Development

Outline

1) Quantitative Analysis

2) Micro Analysis

3) Five Forces Analysis

4) PESTEL Analysis

5) Market Research

6) Product Development

Quantitative Analysis

CAGR AND QUANTITATIVE ANALYSIS USA:
313.9 millions people
285 euros
Potential market: 251 120 000x285x0,5=35 784 600 000 Euros
-market size: 114 million people in the U.S. owned  1 000 000x285 = 32 490 000 000 Euros => 92% of the market covered.
41 325 000 000 Euros in 2013 => 56 090 422 500$
2010: 14.7 millions of Smartphones shipped. Average price : 135$.
US market size in 2010: 1 984 500 000$.
CAGR2010=( [(end value/beginning value)^1/number of years]-1)*100
CAGR2010 = ([(56 090 422 500/1 984 500 000)^1/3]-1)*100 => 204,611%
Industry life cycle: introduction.

QUANTITATIVE ANALYSIS FRANCE: 66,394,000 people in France: 59 754 600 potential clients
59 754 600 *0,5 *285= 8 515 030 500 EUROS => MARKET POTENTIAL
Market covered: 24 100 000*285 = 6 868 500 000 Euros
MARKET COVERAGE: 81%
CAGR: 2008 1 MILLION 2012 13,5 MILLIONS
CAGR 2012 = ([(13 500 000/1 000 000) ^1/4]-1)*100
CAGR2012 = 1,9168 * 100 = 191,7%
Industry life cycle: Introduction

QUANTITATIVE ANALYSIS BRAZIL
Potential customers: 180 606 600 people.
Average price of a Smartphone in Brazil: 375 Euros
Potential market: 180606600*375*0,5 =33 863 737 500 Euros
Market covered: 16 120 000 smartphones sold in 2012 in Brazil
Market Coverage: 17,85%

QUANTITIVE ANALYSIS CHINA:
Number of people in China: 1,384,694,199 people
Market size: (pop – 10%) = 1,246,224,779 people
Average price of a smartphone: 285$
Number of smartphones per individual: 1
Life span of a smartphone: 2 years
Actual average consumption number: (1/2) = 0.5 actually consumed per year
Market potential in value: 1,246,224,779 x 285 x 0.5 = 177,587,031,000$
Market potential in quantity: 1,246,224,779 x 0,5 =

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