Smartphone Research
|NATIONAL ECONOMICS UNIVERSITY |[pic] |
|International School of Management and Economics | |
Research Project
The research on Se-café.net members about Smartphone product line of Sony Mobile Communications AB
Instructor: Do Kieu Lan
Group: 4-Hummer H3
Class: I7K Ha Hoang Ha
Nguyen Vu Hoang
Vu Dinh Huy
Hanoi, March 2012
CONTENTS
INTRODUCTION 3
I. Background information and rationale: 3
II. Purpose: 4
III. Scope of the study: 4
IV. Research questions: 4
V. Structure of the research: 4
MAJOR FINDING 5
Chapter 1: Theoretical basis 5
+Definition: 5
+Research Method: 5
Chapter 2: Research result 6
1/ The ways to know about the products 6
2/ The Advantages and Disadvantages of Sony Smartphone 7
3.The value of the result to researchers. 12
APPENDIX 13
INTRODUCTION
1 Background information and rationale:
Sony Mobile Company was formerly known as Sony Ericsson Company is a subsidiary of Sony Corporation, in charge of array phone products, especially smart phones.
In the beginning, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.
Ericsson had decided to obtain chips for its phones from a single source—a Philips facility in New Mexico. In March 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months,
|International School of Management and Economics | |
Research Project
The research on Se-café.net members about Smartphone product line of Sony Mobile Communications AB
Instructor: Do Kieu Lan
Group: 4-Hummer H3
Class: I7K Ha Hoang Ha
Nguyen Vu Hoang
Vu Dinh Huy
Hanoi, March 2012
CONTENTS
INTRODUCTION 3
I. Background information and rationale: 3
II. Purpose: 4
III. Scope of the study: 4
IV. Research questions: 4
V. Structure of the research: 4
MAJOR FINDING 5
Chapter 1: Theoretical basis 5
+Definition: 5
+Research Method: 5
Chapter 2: Research result 6
1/ The ways to know about the products 6
2/ The Advantages and Disadvantages of Sony Smartphone 7
3.The value of the result to researchers. 12
APPENDIX 13
INTRODUCTION
1 Background information and rationale:
Sony Mobile Company was formerly known as Sony Ericsson Company is a subsidiary of Sony Corporation, in charge of array phone products, especially smart phones.
In the beginning, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.
Ericsson had decided to obtain chips for its phones from a single source—a Philips facility in New Mexico. In March 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months,