Smartphone Industry Analysis

Topics: Smartphone, IPhone, Factor analysis Pages: 9 (512 words) Published: April 23, 2015


Smartphone Industry Analysis
Team 5
University of North Alabama
MG 498-I01
Dr. Dennis Balch

Team 5:
Bradi Reader – Document Manager/Formatting and Editing
Bailey Claunch – Industry Overview
Kylie Corum – PESTEL Factors
Kyle Stephenson – Porter’s Five Forces
Matthew Vest – Sector/Strategic Groups
Brantley Claunch – Current Issues
Table of Contents
Industry Overview4
Smartphone Industry Analysis4
Key Players4
Smartphone Market Size4
Growth Patterns4
Customers4
Suppliers5
Factors Affecting the Smartphone Industry5
Reliability and Usability5
Cost5
Key Success Factors in the Smartphone Industry5
Be Innovative5
PESTEL Factors6
Political factors6
Economical6
Social6
Technological6
Legal6
Environmental7
Porter’s Five Factor Analysis7
Rivalry Intensity7
Threat of New Entrants7
Threat of Substitutes7
Bargaining Power of the Buyer7
Bargaining Power of the Supplier8
Sector/Strategic Groups8
Demographic8
Income8
Ethnicity8
Psychographic8
Strategic Groups9
Current Issues9
Security9
Declining “Wow” Factor9
Distraction9
Cost9
Works Cited11

Industry Overview
Smartphone Industry Analysis
Key Players
Samsung
Apple
Hauwei
Lenovo
Xiaomi
Smartphone Market Size
United States Market Size
Global Market Size
Annual Mobile Sales
Growth Patterns
Year-to-Year Growth Patterns
Total Historic Sales/Shipments
Historic Sales/Shipments by Market
Total Future Sales/Shipments
Future Smartphone Sales/Shipments by Market
Customers
Based on incomes
Based on age
Based on race
Suppliers
Countries that supply smart phone components
Components of the smartphone that each country supplies
How much added value each component adds
Top supplier
Supplier struggles based on high demand
Factors Affecting the Smartphone Industry
Reliability and Usability
3G and 4G Features
Dropped Calls
Structural Reliability
Functionality
Cost
Apple iPhone
Samsung Galaxy
Huawei Ascend Mate 7
Lenovo Z2 Pro
Key Success Factors in the Smartphone Industry
Be Innovative
Design
Software
Advertising
Cost
PESTEL Factors
Political factors
Outsourcing
Government Policies
Patents
Economical
Employment Rates
Inflation
Surplus vs. Recession
Social
Decision Making Process
Reality of Information
Technological
Pressure in Advancements
Platform leaders and hardware manufacturers
Legal
Location Information
Personal Information
Environmental
Greener Mobile Companies
Replacing Old with New
Porter’s Five Factor Analysis
Rivalry Intensity
Medium intensity
Numerous competitors
Continually growing industry
Threat of New Entrants
Very low threat
Extremely difficult industry to enter
Very costly and advanced technology needed to compete
Threat of Substitutes
High threat
Brands differentiate, functions and price are similar
Bargaining Power of the Buyer
Weak bargaining power
Consumers not concentrated on price
Focus is on function and control
Bargaining Power of the Supplier
Strong bargaining power
Difficult entrance makes for few relevant competitors
Prestige and brand recognition
Sector/Strategic Groups
Demographic
Millenials
Gen X
Boomers
Income
Does it matter?
Choice of the 1%
Middle class
Ethnicity
Black or White iPhone
International
Does production region play an impact?
Psychographic
Market stereotypes
Common thoughts about the industry
Strategic Groups
Apple
Samsung
HTC
Blackberry
Current Issues
Security
Application concerns
Stored information
Privacy features
Declining “Wow” Factor
Decreasing number of subscribers
Slower innovation
Obsolete
Distraction
Transportation dangers
Diminishing social skills
Hindrance to education
Cost
Phone types
Data plans
Repairs/Maintenance
App purchases

Works Cited

Cited:
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