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Smart Communications Inc.

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Smart Communications Inc.
Title :

INTERNAL AND EXTERNAL FACTORS THAT AFFECTS SMART

COMMUNICATIONS INC.

Contents
CHAPTER 1 THE PROBLEM AND ITS BACKGROUND ...................................................................................... 1 Introduction .............................................................................................................................................. 1 Background of the Study........................................................................................................................... 2 Statement of the Problem ........................................................................................................................ 2 Significance of the Study ........................................................................................................................... 3 Figure 1. Conceptual Framework .............................................................................................................. 3 Scope and Limitations ............................................................................................................................... 4 Definition of terms: ................................................................................................................................... 4 CHAPTER 2 .................................................................................................................................................... 5 REVIEW OF RELATED LITERATURE AND STUDIES.......................................................................................... 5 CHAPTER 3 .................................................................................................................................................... 8 METHODOLOGY ............................................................................................................................................ 8



Bibliography: Business Mirror, by Adam Jones The Philippine Star, Telecom industry to remain competitive - MVP by Mary Ann Ll. Reyes How to conduct a Marketing store/lesson-marketing-audit.html audit, http://www.marketingteacher.com/lesson- Smart Communications Inc., Website, http://www1.smart.com.ph/about Wise Geek, http://www.wisegeek.com/what-are-postpaid-plans.htm Mobile Burn, http://www.mobileburn.com/definition.jsp?term=post-paid The Marketing Audit and Business Performance: An Empirical Study of Large Australian Companies Mehdi Taghian, La Trobe University and Robin N. Shaw, Deakin University http://anzmac.info/conference/2002/papers/pdfs/p379_taghian.pdf Marketing Audit by Lalitbhojwani http://expertscolumn.com/content/marketing-audit Business Glossary http://www.allbusiness.com/glossaries/marketing-audit/49630241.html#axzz25idcahCU Definition of Marketing Audit http://www.qfinance.com/dictionary/marketing-audit What Is the Meaning of Competitive Environment? by Stan Mack, Demand Media http://smallbusiness.chron.com/meaning-competitive-environment-24981.html Webster’s Third New International Dictionary 1993 Frequency and Frequency Tables, http://www.mathsteacher.com.au/year8/ch17_stat/03_freq/freq.htm Icon Communication Center, http://www.theiconadvantage.com/index.php Globe’s website, http://www.globe.com.ph/about-globe Financial Ratios http://www.netmba.com/finance/financial/ratios/ Financial Ratios Analysis, Rosemary P eavler, http://bizfinance.about.com/od/financialratios/f/finratioanal.htm Page | 54 Liquidity Measurement ratios: curret ratio, Richard Loth http://www.investopedia.com/university/ratios/liquidity measurement/ratio1.asp#axzz25t0ziENv Investopedia, Debt Ratio http://www.investopedia.com/terms/d/debtratio.asp#ixzz25t4jab49 Page | 55 Page | 56

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