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Small Business Managemnt
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International Journal of Multidisciplinary Research Vol.2 Issue 4, April 2012, ISSN 2231 5780

WORKFORCE DIVERSITY MANAGEMENT: BIGGEST CHALLENGE FOR 21ST CENTURY MANAGERS
MS. PARUL DESHWAL*; DR. SUPRIYA CHOUDHARY**
*Assistant Professor, Maharaja Surajmal Institute, C-4 Janak Puri, Delhi-110058. **Associate Professor, Maharaja Surajmal Institute, C-4 Janak Puri, Delhi-110058.

ABSTRACT Work, workers and workplaces are not what they used to be or where they used to be says Peter F. Drucker in his new book, ―Management Challenges for 21st century‖ which provides insightful and timely information for individual and organizations alike as they work towards common goals in the next one hundred years. Among the eight new assumptions, workforce diversity is placed at the third position in terms of importance. Management being a social discipline deals with the behavior of PEOPLE and HUMAN INSIGHT. Hence, workforce diversity is the biggest challenge and at the same times the biggest opportunity for the 21st century managers. "Diversity Management" is a strategy to promote the perception, acknowledgement and implementation of diversity in organizations. Successful diversity management policy and program will eventually make a huge difference in the communication among employees and the general productivity of the organization. Today‘s organization need to recognize and manage workforce diversity effectively. The main focus of this paper is to empirically assess the relationship between workforce diversity and organization performance. Our main finding is that diversity is either positively associated with productivity or there is no significant relationship between diversity and productivity. We never find a significant negative relationship between establishment-level diversity and productivity. This leads us to conclude that establishments that employ a more diverse workforce are no less productive than establishments that employ a more homogeneous workforce.

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