Small Business Enterprise
BTEC EDEXCEL HND IN BUSINESS (MANAGEMENT & HUMAN
RESOURCES) OFFERED BY INTERNATIONAL COLLEGE OF
BUSINESS AND TECHNOLOGY
Report
Unit 33: Small Business Enterprise H/601/1098
Mohamed Shifaz Sarooj
BM K33
ICBT Kandy Campus
Submitted to: Mr. Subodha Perera
Date of Submission: 28/11/2014
Small Business Enterprise
Individual Assignment
Acknowledgement
I would like to thank my lecturer Mr. Subodha Perera for providing me the knowledge on
Small Business Enterprise and guiding me through this assignment.
Kids Selection has my gratitude for providing me with the necessary information about their organization which I have used in this report.
I would also like to thank my parents and friends who supported me to complete this assignment. BM K33
I
Small Business Enterprise
Individual Assignment
Executive Summary
This report is based on a retail small business Kids Selection and how this business could increase its performance, meet its goals and objectives, counter its weaknesses, and transform itself into a better, larger and successful organization.
In the first part of the report, the first sections will grief a brief introduction about Kids
Selection. Then measures of performance about the organization will be carried out. The measures used are SWOT Analysis, Market Share, Sales and Growth Levels and Labour
Turnover.
The second part‟s first section will provide suggestions on how Kids Selection could overcome the weakness identified in the SWOT Analysis. The BCG Matrix, Porter‟s Generic
Strategies and Ansoff‟s Matrix are then used in order to suggest strategies on how maintain and strengthen Kids Selection‟ business. Two key ways on Kids Selection could expand their organization is then suggested. Moving to a new larger building is the most recommended expansion strategy of the two.
Part three of the report is very crucial. It provides assessment on Kids Selection‟s current goals, objectives and business plan (only target market and marketing mix). Next, new
RESOURCES) OFFERED BY INTERNATIONAL COLLEGE OF
BUSINESS AND TECHNOLOGY
Report
Unit 33: Small Business Enterprise H/601/1098
Mohamed Shifaz Sarooj
BM K33
ICBT Kandy Campus
Submitted to: Mr. Subodha Perera
Date of Submission: 28/11/2014
Small Business Enterprise
Individual Assignment
Acknowledgement
I would like to thank my lecturer Mr. Subodha Perera for providing me the knowledge on
Small Business Enterprise and guiding me through this assignment.
Kids Selection has my gratitude for providing me with the necessary information about their organization which I have used in this report.
I would also like to thank my parents and friends who supported me to complete this assignment. BM K33
I
Small Business Enterprise
Individual Assignment
Executive Summary
This report is based on a retail small business Kids Selection and how this business could increase its performance, meet its goals and objectives, counter its weaknesses, and transform itself into a better, larger and successful organization.
In the first part of the report, the first sections will grief a brief introduction about Kids
Selection. Then measures of performance about the organization will be carried out. The measures used are SWOT Analysis, Market Share, Sales and Growth Levels and Labour
Turnover.
The second part‟s first section will provide suggestions on how Kids Selection could overcome the weakness identified in the SWOT Analysis. The BCG Matrix, Porter‟s Generic
Strategies and Ansoff‟s Matrix are then used in order to suggest strategies on how maintain and strengthen Kids Selection‟ business. Two key ways on Kids Selection could expand their organization is then suggested. Moving to a new larger building is the most recommended expansion strategy of the two.
Part three of the report is very crucial. It provides assessment on Kids Selection‟s current goals, objectives and business plan (only target market and marketing mix). Next, new
References: QuickMBA, 2013 QuickMBA, 2010 Carlson, J.M.&.A., 2014 Inc.com, 2014