Small Business Enterprise

Topics: Marketing, Strategic management, Management Pages: 12 (3007 words) Published: April 25, 2014
CITY OF LONDON COLLEGE

Cambridge Satchel Company

Small Business Enterprise

Table of Contents

Introduction
In this modern business world, competition makes the whole quality process straighter. Competition makes the competitor’s to feel about the quality products and services (Adcock D et al., (001). Cambridge Satchel Company is the organization which produces quality leather bags for every people of every level. The organization tries to keep the price low. Cambridge Satchel Company is a British Company which is now ruling over the market. This report is based on a case study on Cambridge Satchel Company. However, the report tries to present the strengths and weaknesses of this organization, develop comparative measures of performance, the way of overcoming the weaknesses, and develop new areas of business, the procedure of implementing the action plan and the management of the changed plan (Brassington, F. &Pettitt, S., 2003). 1.1 Produce a profile of a selected small business identifying its strengths and weaknesses Profile of Cambridge Satchel Company

Cambridge Satchel Company is one of the successful business organizations in British. The organization is founded by Julie Deane and her mother in 2008. They have started the journey with the capital of £600. At the beginning of the business they spent £70 on leaflets for the advertisement about their organization. While starting the business, Julie Deane has made a commitment to herself that if she couldn’t make a success out of this business than she’ll try to get a job. And this commitment has made her successful in today’s competitive world. Julie Deane the founder of Cambridge Satchel Company beliefs in the line that a limited budget can make you more creative. The ‘Kitchen Table’ company was another success of Julie Deane. The company sells £30,000 worth of bags. This selling condition actually brings the organization in the front line and further the growth of the business. By the end of the first year, the turnover of the business becomes £200,000 (Case Study). However, the Cambridge Satchel Company has some strengths and weaknesses which are very important to consider. Based on these strengths and weaknesses, the success of the organization depends (Business & Entrepreneurship, 2013).  Strengths

The strengths of the Cambridge Satchel Company are stated below: Strong commitment to self is the very strength of this organization. Quality of the products and on time delivery system.
The products have been sported by the Hollywood actress Angelina Jolie which fastens the growth of the business. Low pricing strategy.
The bags are adaptable for any kind of outfits.
The design of the bags which are well crafted.
Weaknesses
The weaknesses of this organization are stated below:
Julie actually looks for a new manufacturer of her bags and she provide proper training on how to make those bags with what type of machines than there arise a possibility of developing rivals of the organization. Lacking of proper market survey.

There arise fake founder of this organization which hampers the brand image of the Cambridge Satchel Company. 1.2 Carry out an analysis of the business using comparative measures of performance Cambridge Satchel Company is a British company which produces handmade bags for their customers. The organization is very much concerned about the quality of the bags and tries to keep the price at the lower level in order to capture the mass customers for their products (Jobber, D., 2001). Julie Deane and her mother try to produce bags which are adaptable with any outfits. There is some performance measurement technique which stated below: Quality of the bags: The quality of the bags actually attracts the customers towards their products. Price: The Cambridge Satchel Company tries to keep the prices of their products at the lowest possible level compared to other rivals in UK. Design of...


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