Small Business and Entrepreneurship Case Study

GBB 3093 Small Business and Entrepreneurship

CASE STUDY

SM Digital Press & Stationery Sdn Bhd

BY

CHIN HAN SHEN 12548

MAKUACH JAMES MAKENY 11749

YUDI SETIAWAN 13500

24th APRIL 2012

TABLE OF CONTENTS

LIST OF FIGURES iii

Chapter 1 introduction

1.1 SM Digital Press & Stationery Sdn Bhd 1

1.2 Vision, Mission, and Values 1

1.3 Industry Analysis 2

Chapter 2 Strategic Management and Competitive Advantage

2.1 Competency, Core Competencies and Distinctive Competencies 3

2.2 Value Chain Activities 3

2.3 SWOT Analysis 5

2.4 Competitor 3

2.5 Goal & Objectives 3

2.4 Competitive Strategic 3

Chapter 3 Forms of business ownership & franchising

3.1 The partnership form of business in SM Digital Press & Stationery Sdn Bhd 9

3.2 Starting up the business 10

3.3 What Mr. Ho thinks about Franchising business 12

Chapter 4 MARKETING PLAN

4.1 Importance of marketing in business 13

4.2 Target Market 13

4.3 Marketing Mix 14

4.4 Marketing Plan of SM Digital Press & Stationery Sdn Bhd 15

Chapter 5 Creating financial plan

5.1 Financial Plan 16

Chapter 6 Creating a winning business plan

6.1 Business Plan 19

Chapter 7 PRICING STRATEGIC

7.1 Pricing Strategy 23

Chapter 8 CHOOSING THE RIGHT LOCATION & LAYOUT

8.1 Location 26

8.2 Retail Compatibility and degree of competition 27

8.3 Layout 28

Chapter 9 Leading the growing company and planning for management succession

9.1 30

Conclusion 32

REFERENCES 33

APPENDIX 34

TABLE OF FIGURES

Figure 1: TheSignboard 35
Figure 2: Interior of the shop 35
Figure

References: 1. Information from En. Tahar, Human Resource Manager and marketing , Fazal 2. http://humanresources.about.com/b/2008/10/18/incentive-compensation-challenges.htm 3. Essentials of Entrepreneurship and small business Management, Fifth Edition, Pearson International. Thomas W. Zimmerer;Norman M. Scarborough APPENDIX