The focaliser in ‘Slumming It’ is Kevin McCloud, a British designer, writer and television presenter. Through the documentary McCloud consistently expresses his opinions on Dharavi and aims to solve the enigma that this slum is claimed to have a strong sense of community, high employment rate, little crime and a model for sustainable living. Kevin McCloud’s opinions in the opening scenes of the film reinforce the audience’s attitudes of poverty stricken, disease rife slums. He says “When I think of a slum, the thing I think of is misery. And for people to say they are intensely happy, I don’t buy that.” These relatable personal opinions and camera shots of McCloud experiencing the extremes of the slum give him a persona of a genuinely interested and honest investigator. This positions the audience to respect him and adds an air of credibility which encourages the audience to accept the information as reliable and encourages them to accept the views being promoted by Kevin McCloud.