Slow Food Versus Fast Food

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Tourism and Hospitality Research http://thr.sagepub.com/

Slow food versus fast food: A Zimbabwean case study of hotelier perspectives
Muchazondida Mkono Tourism and Hospitality Research 2012 12: 147 originally published online 14 December 2012 DOI: 10.1177/1467358412470556 The online version of this article can be found at: http://thr.sagepub.com/content/12/3/147

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Article

Slow food versus fast food: A Zimbabwean case study of hotelier perspectives
Muchazondida Mkono
Southern Cross University, Australia

Tourism and Hospitality Research 12(3) 147–154 ! The Author(s) 2012 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1467358412470556 thr.sagepub.com

Abstract Prior to the last three years, hotels dominated the tourist food market in the resort town of Victoria Falls in Zimbabwe. However, in recent years, fast food restaurants have begun penetrating the resort. Facing the threat of losing market share, hoteliers have been panicking and hotels are waging a war against the new entrants. Victoria Falls has thus become, to a significant extent, a ‘slow food versus fast food’ battleground. This study adopts hermeneutic phenomenology to investigate how this plays out from the viewpoints of the decision makers in this battle, namely, hotel food and beverage managers. The underlying objective is to explore how the contemporary slow



Citations: http://thr.sagepub.com/content/12/3/147.refs.html >> Version of Record - Jan 30, 2013 OnlineFirst Version of Record - Dec 14, 2012 What is This? Downloaded from thr.sagepub.com at The Hong Kong Polytechnic University on March 14, 2013 Article Downloaded from thr.sagepub.com at The Hong Kong Polytechnic University on March 14, 2013 Mkono Willis, 2004; Wojnar and Swanson, 2007) Downloaded from thr.sagepub.com at The Hong Kong Polytechnic University on March 14, 2013 150 reported the negative bottom line impact of fast food restaurant expansion Downloaded from thr.sagepub.com at The Hong Kong Polytechnic University on March 14, 2013 Mkono It was also highlighted by some managers that their clientele was ‘upmarket’ and therefore not very pricesensitive:

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