Skywest Swot

Topics: Airline, Low-cost carrier, Southwest Airlines Pages: 2 (373 words) Published: November 28, 2009
SWOT Analysis
Strengths:
Strategic partnerships with well known legacy airlines
84.5% of flights arrived on time which is 4th best of reporting airlines •Diverse line of airline carriers
Implementation of Stetson Quality Suite
Participation in the Aviation Safety Action Program
Weaknesses
Lost baggage: 9.53 reports per 1000, double the industry average •High number of customer complaints
Airline quality rating study found SkyWest near the bottom of 16 airlines for customer service Opportunities
Increasing number of business travelers traveling on low-cost carriers •Larger capacity for hiring
Potential for increasing destinations to a larger geographical scope. •Chapter 11 filings of United and Delta
Increased travel during summer months
Threats
Terroristic threats put a damper on the airline industry; people have fear of flying after 9/11 •Increasing price of jet fuel
Consumer vacation air travel is tightly linked to the current economic status •Losing travelers due to out pricing by larger competition

Conclusion:
SkyWest has many external opportunities that will help them to capitalize on the internal strengths. SkyWest should continue to develop partnerships with other airline carriers this will help cut cost because they will become shared with the partner. As the industry continues to stay in economic turmoil SkyWest should capitalize on their strengths and opportunities the industry is providing. Many of the internal weaknesses of SkyWest are due to customer service and human resources. Sky west can take advantage of other companies claiming chapter 11 and hire workers from those companies that have the skills lacking in SkyWest. SkyWest should hire employees that are knowledgeable about baggage and employees that perform exceptional customer service since SkyWest ranks near or at the bottom in both of those categories.

Overall, SkyWest should try to capitalize on the opportunities presented by the...
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