sky Sometimes you have to let go to see if there was anything worth holding on to. 
Le bonheur est un choix
Peut-être que c'est un bonheur plus réel
NARRATIVE OUTLINE
Why Do People Smoke?
Generally and psychologically, people starting smoking because they are curious or influenced by friends or family.
For example, in Taiwan, friends will ask each other to smoke as a gesture of friendship while at a party. This is one reason why the number of young smokers has rapidly increased in Taiwan. Historically, through the advertising of cigarette companies, smoking has been connected to social groups that were considered cool therefore making believe that smoking is an important social need. Unfortunately the need to be cool gradually transforms that person into a habitual smoker that cannot stop.
CREATIVE SOLUTION
The goal of this project was to design a book for kids to teach them not to smoke and help them understand that smoking is bad for everyone. By educating children, they will hopefully have influence on their parents and convince them not to smoke. Therefore, this campaign is not only for kids but also for their family members. Instead of following the traditional method of scare tactics, I chose to use humorous illustrations as a way to affectively deliver the anti-smoking information to the children who would receive the book. Key deliverables include illustration book, four cards, and stickers.
OUTCOME
The anti-smoking campaign was systematically designed through a step-by-step process including research, analysis, strategy, and concept. Children learn to identify the risks of smoking through the use of the book and are provided with cards that they can hand to Their parents that will help inform them of the same risks.
ACT 1
EXT. SPACE SECTOR 43
VOYAGER, a returning space ship from an expedition mission at outer space, is cruising at the boundary of SPACE SECTOR 43 that is on its half way distance returning to the Earth.
INT. VOYAGER
CAPTAIN LEE, commander of the ship, is sitting at the center of the bridge,
Peut-être que c'est un bonheur plus réel
NARRATIVE OUTLINE
Why Do People Smoke?
Generally and psychologically, people starting smoking because they are curious or influenced by friends or family.
For example, in Taiwan, friends will ask each other to smoke as a gesture of friendship while at a party. This is one reason why the number of young smokers has rapidly increased in Taiwan. Historically, through the advertising of cigarette companies, smoking has been connected to social groups that were considered cool therefore making believe that smoking is an important social need. Unfortunately the need to be cool gradually transforms that person into a habitual smoker that cannot stop.
CREATIVE SOLUTION
The goal of this project was to design a book for kids to teach them not to smoke and help them understand that smoking is bad for everyone. By educating children, they will hopefully have influence on their parents and convince them not to smoke. Therefore, this campaign is not only for kids but also for their family members. Instead of following the traditional method of scare tactics, I chose to use humorous illustrations as a way to affectively deliver the anti-smoking information to the children who would receive the book. Key deliverables include illustration book, four cards, and stickers.
OUTCOME
The anti-smoking campaign was systematically designed through a step-by-step process including research, analysis, strategy, and concept. Children learn to identify the risks of smoking through the use of the book and are provided with cards that they can hand to Their parents that will help inform them of the same risks.
ACT 1
EXT. SPACE SECTOR 43
VOYAGER, a returning space ship from an expedition mission at outer space, is cruising at the boundary of SPACE SECTOR 43 that is on its half way distance returning to the Earth.
INT. VOYAGER
CAPTAIN LEE, commander of the ship, is sitting at the center of the bridge,