Sky Britain
Made In Britain 2012 – 2013
Sinbad
Contents
• • • • Key benefits Sky 1 & Sky Living overview 2013 timeline Programme specifics
•
• •
Extending the opportunity
Audience and delivery figures Investment summary
Made In Britain on Sky
Key Benefits
• Sky 1 HD awarded ‘Broadcast’s Channel of the year 2012’
• By 2014, Sky are committed to invest £600 million in British commissioned content • Stella S1 and Moone Boy S1 both saw record breaking debut launches in the UK and ROI • Star studded cast across the package including Darren Boyed (BAFTA), Robert Lindsay, Ruth Jones, John Hannah, Chris O’Dowd, Ralph Little, Tim Healy, Simon Bird, Joe Thomas and many more! • Established and brand new series’ that collectively will deliver a huge coverage of loyal and excited new audiences
“Great shows you can’t get anywhere else!”
Q: Why is Sky 1 getting better?
“A good variety of shows” “Sky1 are creating their own series of programmes as well as bringing good stuff in from other countries”
“A better selection of programmes”
“It has more of a range of programs that I like”
“Sky1 has more of my favourite programmes” “Sky 1 has all great shows that I wouldn't get to see anywhere else” “Sky1 offers different programmes”
SOURCE: Sky1 Panel. n=637
Sky 1 Entertainment Tops the Ratings
Entertainment Channels: Average 000s Jul11-Jun12 (Inds in Sky & Virgin Homes)
Sky 1 Sky 1 Sky 1 Sky 1 ITV2 Sky 1 Sky 1 Sky 1 Watch Sky 1 Sky Atlantic ITV2 Sky 1 Watch Sky 1 Sky 1 Sky 1 Sky 1 ITV2 ITV2 2011-11-04 2012-01-01 2011-10-03 2011-08-04 2012-02-09 2012-01-19 2012-03-20 2012-01-06 2011-07-28 2011-12-18 2011-08-13 2011-11-09 2012-01-22 2012-03-13 2012-01-29 2012-01-30 2011-08-28 2011-09-22 2011-12-11 2011-12-03 An Idiot Abroad 2 Treasure Island Terra Nova Trollied Celebrity Juice Mad Dogs Touch Stella Dynamo: Magician Impossible Noels Christmas Presents The Borgias The Only Way is Essex Hawaii Five-0 Alcatraz Got To Dance Spartacus Vengeance Strike Back Project
Sinbad
Contents
• • • • Key benefits Sky 1 & Sky Living overview 2013 timeline Programme specifics
•
• •
Extending the opportunity
Audience and delivery figures Investment summary
Made In Britain on Sky
Key Benefits
• Sky 1 HD awarded ‘Broadcast’s Channel of the year 2012’
• By 2014, Sky are committed to invest £600 million in British commissioned content • Stella S1 and Moone Boy S1 both saw record breaking debut launches in the UK and ROI • Star studded cast across the package including Darren Boyed (BAFTA), Robert Lindsay, Ruth Jones, John Hannah, Chris O’Dowd, Ralph Little, Tim Healy, Simon Bird, Joe Thomas and many more! • Established and brand new series’ that collectively will deliver a huge coverage of loyal and excited new audiences
“Great shows you can’t get anywhere else!”
Q: Why is Sky 1 getting better?
“A good variety of shows” “Sky1 are creating their own series of programmes as well as bringing good stuff in from other countries”
“A better selection of programmes”
“It has more of a range of programs that I like”
“Sky1 has more of my favourite programmes” “Sky 1 has all great shows that I wouldn't get to see anywhere else” “Sky1 offers different programmes”
SOURCE: Sky1 Panel. n=637
Sky 1 Entertainment Tops the Ratings
Entertainment Channels: Average 000s Jul11-Jun12 (Inds in Sky & Virgin Homes)
Sky 1 Sky 1 Sky 1 Sky 1 ITV2 Sky 1 Sky 1 Sky 1 Watch Sky 1 Sky Atlantic ITV2 Sky 1 Watch Sky 1 Sky 1 Sky 1 Sky 1 ITV2 ITV2 2011-11-04 2012-01-01 2011-10-03 2011-08-04 2012-02-09 2012-01-19 2012-03-20 2012-01-06 2011-07-28 2011-12-18 2011-08-13 2011-11-09 2012-01-22 2012-03-13 2012-01-29 2012-01-30 2011-08-28 2011-09-22 2011-12-11 2011-12-03 An Idiot Abroad 2 Treasure Island Terra Nova Trollied Celebrity Juice Mad Dogs Touch Stella Dynamo: Magician Impossible Noels Christmas Presents The Borgias The Only Way is Essex Hawaii Five-0 Alcatraz Got To Dance Spartacus Vengeance Strike Back Project