PESTEL Analysis 2
Political environment: 2
Economic environment: 2
Social Environment: 2
Technological environment: 2
Environmental factors: 3
Legal factors: 3
Target Group for Skoda Octavia 5
Skoda’s success can be seen in these accomplishments: 5
Let's focus on Skoda Octavia 6
SWOT analysis 8
The external analysis of Skoda involves the political, economic, social, technological and legal environment, the changes that occur in those, and how they influence the company. The company should adapt and/or use those changes to its benefit, and Skoda manages well in doing so.
Heavy taxes and tariffs in some countries force Skoda to increase its prices.
Political sanctions, violence and terrorism create certain limitations for expanding globally on the Asian market .
Fuel price fluctuations may change the customer behavior towards some features of automobiles and affect the demand for the same.
Skoda could benefit from economic unions such as Central European Free-Trade Area (CEFTA), which includes: Poland, Hungary, Czech , Slovenia, and Romania, for further expand.
Skoda has to keep an eye on the economic growth and inflation rate in the countries it operates to quickly adapt to the changes.
Negative customers' perception toward the Skoda brand in the Eastern Europe countries. (Dates from the mid 1970s, because of Skoda Estelle)
The increase of population in some countries forces their governments to redesign their traffic and turn to the use of public transportation.
Specific needs and wants of customers.
Rapid technological evolution should be used to introduce new features to gain competitive advantage and reposition the Skoda brand.
Use technology to increase brand awareness and make sure information about the company is always available.
Implement technological progress in delivery and service offers.