Skoda case study

Topics: Automotive industry, Škoda Auto, Automobile Pages: 21 (1246 words) Published: May 23, 2014
Quezon City Polytechnic University
673 Quirino Hi-Way San Bartolome, Novaliches Quezon City
“COLLEGE OF INDUSTRIAL ENGINEERING”

INDUSTRIAL ENGINEERING DEPARTMENT

ELECTIVE 1: STRATEGIC MANAGEMENT

SUBMITTED BY:

ADALID, CHRISTINE JOY M.
MARTINEZ, NILO C.
JURILLA, GUDIO B.
PEŇA, JOHN JONARELL

SUBMITTED TO
ENGR. RICARDO G. CAPULE JR.

Table of Contents

SKODA AUTOMOBILE COMPANY
INTRODUCTION
a. HISTORY
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925.In 1991 Skoda became business partner of Volkswagen because of its reputation for strength.They become the largest car manufacturer in Europe providing an average of more than five million cars a year giving it a 12% share of the world car market. Products:

b. MISSION / VISION STATEMENT
Mission
Skoda Auto mission is to anticipate consumer needs and provide safe, quality, reliable, and innovative automotive products and services to consumers around the world Vision
A world leader in high-quality, value-priced automobiles for the 21st century consumers c. IMPORTANT EVENTS, ISSUES AND ACTIVITIES
1895 - Vaclav Laurin and Vaclav Klemnet form bicycle company in Mlada Boleslav, Czechoslovakia 1901 - They began producing motorcycles and had a total workforce of 68 people 1905 - The first car they produced, called the “Voiturette A 1925 -The Laurin & Klement automobile factory merges with the Škoda machinery manufacturing company in Plzeň 1939 to 1945-During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage. 1946 -The enterprise’s reconstruction takes place under a new name, AZNP. 1989-Czech Republic formed

1991 - April 16 marks the beginning of a new chapter in the Company’s history, when it is acquired by the strategic partner Volkswagen.

c. ORGANIZATIONAL STRUCTURE

d. INCOME STATEMENT

COMPETITORS PROFILE

PUEGEOT

STRENGTH
Strong strategy and R&D
Company supported by financing houses - Bank PSA Finance.
strong structure – 15 engineering plants and foundries, 4 research centers. Valued company values: Confidence, passion and inspiration.
Second largest car maker in Europe.

OPEL

STRENGTH
Though owned by General Motors, it has preserved its German essence Produced over a million vehicles per annum
11 manufacturing facilities in over 6 countries
Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries

MERCEDES BENZ
STRENGTH
Strong Existing Product Brands
Mercedez Benz
$47 Billion fund for Research & Development
1st ranking

II. INDUSTRIAL ANALYSIS
A. EXTERNAL FACTORS
ECONOMIC
Fuel Prices fluctuations affect the costs and that reflect on the price of automobiles, so that may change the customer behavior toward some features of automobiles.
DEMOGRAPHIC
Increase in population in some countries make their governments tore design their traffic and make public transportation more useful will affect automobiles sales in these countries. POLITICAL GOVERNMENTAL & LEGAL LAWS

Heavy taxes and tariffs in some countries make Skoda increase its automobiles’ price. Political sanctions, violence and terrorism make some limitation to expand globally in Asia market.
Green marketing laws and laws on environmental issues such as industrial pollution. Currency exchange
Legal registration

B. INTERNAL FACTORS

Management
Skoda follows a model for its corporate Governance, which utilizes members of the board of directors as members of senior management of the company.

Marketing
Skoda develop a network of authorized sales and services partners, to...
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