Skintology Skin Care Products Business Plan

Topics: Skin, Cosmetics, Packaging and labeling Pages: 7 (2257 words) Published: October 8, 2008
TELEFAX: 4116699

Dear Potential Distributor,
I am the proprietor of SKINTOLOGY, a cosmetics company, which was organized this year. I am currently looking for a distributor of my BFAD registered product called the MICRO DIAMOND SCRUB, a self-heating facial scrub. I intend to award the exclusive distributorship agreement to a company with the expertise in making the product widely available to a mass of buyers and with which I can build a strong, loyal and honest business relationship with. Provided below is my non-conventional business plan:


1.How was the product idea generated?

A baby boomer is an American-English term to describe a person born between 1946 and 1964. Following World War II, these countries experienced an unusual spike in birth rates, a phenomenon commonly known as the baby boom. It is uncontested that baby boomers define the market trends. For instance, when the baby boomers were children, the best selling toys were Barbie dolls and Matchbox car toys. Today, they still top the list of the best-selling toys of all times. At present, baby boomers are in their 40s to 60s. For every eight (8) seconds, one baby boomer turns 60 years of age. It is a very large and profitable demographic, as baby boomers have the most purchasing power. As predicted, the market trends show an enormous demand for healthcare (which explains the huge demand for nurses and other medical personnel) and anti-aging remedies.

In my opinion, the best target market is the baby boomers. Hence, the best product to create would either be a legal drug or a personal care product for aging men and women. Because the cosmetics industry is large, profitable, promising and gives leeway to much creativity, I’ve decided to create a cosmetic to reduce the appearance of wrinkles. During my research, I visited cosmetic boutiques all over Metro Manila and discovered that the best-selling cosmetics are anti-aging products. There is also a high demand for whitening products. However, the market is oversaturated with said whitening products.

2.What is the product concept?

MICRO DIAMOND SCRUB is a facial exfoliator specially formulated with micro-crystals that gently lift dirt, grease, oil and old, dull, damaged skin cells to reveal a renewed, younger-looking layer of the skin. It contains Vitamin A, which is usually used as acne treatment and anti-wrinkle treatment. Vitamin A is absorbed through the skin and increases the rate of skin turnover and gives an increase in collagen giving the skin a more youthful appearance. It also contains glycolic acid, which is a natural fruit acid (AHA) most often used by dermatologists in professional peel treatments to reduce the appearance of wrinkles, acne scarring, and hyperpigmentation. Once applied, it reacts with the upper layer of the epidermis, weakening the binding properties of the lipids that hold the dead skin cells together. This allows the outer skin to "dissolve", revealing the underlying skin. Moreover, it has Vitamin C, an antioxidant which combats the effects of free radicals, which are the unstable molecules in the environment that can cause aging of the skin. Use of vitamin C also boosts the production of collagen in the skin. Vitamin E is added to moisturize the skin

MICRO DIAMOND SCRUB does not aspire to compete with other facial cleansers or facial scrubs in the market. It will not compete for a piece of the market share of cosmetics industry giants like Ponds, Olay or Eskinol. MICRO DIAMOND SCRUB is a cheaper alternative to professional treatments that are very popular right now like chemical peels, diamond microdermabrasions and crystal dermabrasions performed by dermatologists.

After 10 consecutive days of use, MICRO DIAMOND SCRUB delivers the results of the aforementioned treatments. Users of MICRO DIAMOND SCRUB can enjoy the results of professional peels without the hassle of...
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