Skin Tone Survey

Findings

Sample

The survey population consisted of students, faculty, and staff at a public university in the Midwestern United States. The population of 4436 (2680 are summer students and staff and faculty make up 1756 of the total population) was selected based on convenience of participants available during the summer session of the University. I recruited survey participants via campus-wide announcement emails that are sent to all students and employees. To make the findings significant it would have had to be a sample of 529 however my study has a total of 457 respondents began the survey, though 255 fully completed it, with approximately 255-378 responses recorded for each question. Of the respondents, 87% identified themselves as
The findings are split: the highest rated skin tone is is the tan skin tone, with a average mean rating of 11.71. The dark brown skin tone is next, with an average mean rating of 10.72, then the brown skin tone with an average mean rating of 10.44, and last is the pale (light) skin tone, with an average mean rating of 10.06. Thus, I have to reject my second hypothesis. However, being that the tan skin tone is in the lighter category, there is still some truth defining lighter skin tones to be more
The data tables in Appendix A show a significant difference between attraction of WHR and skin tone. However, when the respondent was asked what women they prefer, over 60% said body shape despite that, when not asked, they indicated that they preferred skin tone over WHR. Thus, if the respondent were constantly presented the question, I would have to reject my hypothesis. However, when respondent is not prompted constantly, then I would have to accept my hypothesis that skin tone matters more than